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Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ by Sheletsee

Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ by Sheletsee is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2024

Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ

by Sheletsee

Client: Sheletsee

A' Design Award برونز انعام Winner in پيڪيجنگ Category

Colors

The Design

About Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ

ڪتاب جو متن: شيليٽسي ڪشن ھڪ پيڪيجنگ ڊزائين آھي، جيڪا ڪشن ميڪ اپ سيريز لاءِ ٺاھي وئي آھي. ھن ڊزائين ۾ ريشم ساٽن جي ملائم بناوت ۽ نرم چمڪ مان تحريڪ ورتي وئي آھي. چمڪندڙ مٿاڇري ڍڪ تي ٽي وھندڙ ليڪون اڏامندڙ ريشم جو تصور پيش ڪن ٿيون ۽ چمڙي تي ريشمي نکار جو گمان پيدا ڪن ٿيون. مٿاڇرو ڍڪ ايلومينيم اينوڊائيزنگ سان ٺاھيو ويو آھي، جڏھن ته بنياد انجيڪشن مولڊنگ ۽ سينڊ بلاسٽنگ ذريعي تيار ڪيو ويو آھي، جيڪو ھڪ مختلف بناوت پيدا ڪري ٿو. چٽي بيضوي شڪل ھٿ ۾ آسانيءَ سان اچي وڃي ٿي ۽ آرامده انداز ۾ پڪڙڻ لاءِ 120 درجن تائين کلي ٿي. ٻاھرين دٻي ۾ روايتي ڪپڙي جي ايپليڪ ٽيڪنڪ استعمال ڪئي وئي آھي.

The Recognition

About the A' Design Award برونز انعام

Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Sheletsee Cushion بنيادي ڪم: ڪاسميٽڪ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This cushion series is developed for eastern women. Its packaging, inspired by exquisite silk satin with flowing luster, aims to suggest that the products enable a silky smooth finish for the skin and convey Eastern poetic aesthetics. Three fluid undulating lines in the glossy top cover resemble fluttering silk satin, representing the makeup effect of the products. The rounded shape bring to mind the image of a luminous moon reflected in rippling water, showing the gentle beauty of women.
Dimensions & Packaging
product dimensions, 93.6 mm x 77 mm x 23.9 mm
Tags
packaging for the cushion series, eastern aesthetics, the luster of silk satin, line design
Production Technology
To fully replicate the luster of silk satin, the top cover adopts aluminum anodizing technology, representing the skin-brightening effect of the products. The surface of the base utilizes the injection molding and sandblasting process, to create a stark contrast with the glossy top cover, enriching the overall simple design with varied textures. The outer box employs traditional fabric applique technique and a poem that explains the product features, to further highlight Eastern aesthetics.
Design Challenge
The challenge lies in how to convey intangible eastern aesthetics in a tangible form to customers. Silk satin, a symbol in eastern culture known for its smooth and delicate texture, inspired the design team to create a lustrous shell. This, combined with simple wavy lines, leads to an effect reminiscent of flowing silk, which not only offers users a pleasurable visual experience, but also symbolizes that the products enable a silky smooth finish for the skin.
Research
Nowadays, cosmetic packaging is expected to evolve beyond mere practicality, focusing more on design that is both functional and aesthetically pleasing. In this trend, eastern aesthetics, capable of endowing products with visual allure, have become a new choice for designers. The packaging incorporates silk satin, an eastern element full of unique charm, which hopes that users can experience a close encounter with eastern aesthetics during its use.
Inspiration
The design team drew inspiration from smooth silk satin, taking the delicate texture and gentle lustre as the design core. Thanks to the unique shape and high-quality materials, the packaging features tactile and visual effect like silk satin, conveying the low-key yet luxurious eastern aesthetics. This also suggests that the products enable a silky smooth finish for the skin.
Project Duration
The packaging was designed in July, 2023 in Shanghai, and will be launched in March, 2024 in China.
Operation Flow
Unlike the square or circular designs of most cushion products on the market, this product series, based on ergonomics, adopts a flat oval cocoon shape with the moderate width to better fit the hand of eastern women for easy holding and makeup applying. The packaging can be unfolded to 120 degrees, which enables users to hold the products in a natural, relaxed manner. The undulating lines in the glossy top cover ensure that each touch feels like an intimate encounter with eastern aesthetics.
Team Members
CHUN XUE Creative Design
Xiang Tian
Jinbo Xiong
Youpeng Sun
Weiqiang Zhu

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