35 Anos Shalon لوگوٽائيپ by Eluan Araujo is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2024
35 Anos Shalon لوگوٽائيپ
by Eluan Araujo
Client: Ash Midia
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
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About 35 Anos Shalon لوگوٽائيپ
هي خاص جشن سڀني شرڪت ڪندڙن لاءِ هڪ خاص ماحول فراهم ڪري ٿو، بنا عمر يا پس منظر جي. اهو هڪ اهم واقعي کان وڌيڪ آهي؛ اهو هڪ دعوت آهي بامعني لمحن کي ونڊڻ، لاڳاپن کي مضبوط ڪرڻ، ۽ روحانيت جو تجربو ڪرڻ جيڪا روايت ۾ جڙيل آهي پر جديديت لاءِ کليل آهي. هڪ اهڙي منظر ۾ جتي روحاني تجربو زندگي جي معيار سان جڙيل هجي، هي لوگو اداري جي نمائندگي ڪري ٿو ۽ نه رڳو هڪ يادگار تقريب پيش ڪرڻ ۾ نمايان آهي پر نون نقطن نظرن جي دريافت ۽ اجتماعي ڪاميابين جي جشن لاءِ هڪ جاءِ پڻ.
The Recognition
About the A' Design Award برونز انعام
35 Anos Shalon لوگوٽائيپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. 35 Anos Shalon لوگوٽائيپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. 35 Anos Shalon لوگوٽائيپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding, Graphic Design, Visual Identity, church
- Production Technology
- Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
- Design Challenge
- The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
- Research
- A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
- Inspiration
- The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
- Project Duration
- The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
- Operation Flow
- A story through time, a brand that represents everything the institution has gone through to get to this point.
- Team Members
- Eluan Araujo
- Image Credits
- Eluan Araujo - Ash Midia, 2023.
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