Feng Ya Wu Zhen سِرامڪ اسپيڪر by Yang Chao, Chen Zilong and Xiang Yang

Feng Ya Wu Zhen سِرامڪ اسپيڪر by Yang Chao, Chen Zilong and Xiang Yang is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in آڊيو ۽ آواز سامان ڊيزائن Competition Category.

برونزآڊيو پراڊڪٽس· 2024

Feng Ya Wu Zhen سِرامڪ اسپيڪر

by Yang Chao, Chen Zilong and Xiang Yang

Client: Tongxiang research institute communication university of zhejiang

A' Design Award برونز انعام Winner in آڊيو پراڊڪٽس Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Feng Ya Wu Zhen سِرامڪ اسپيڪر

فينگ يا وو جهين هڪ سرامڪ اسپيڪر آهي، جيڪو چين جي صوبي جھه جيانگ ۾ واقع پاڻي جي شهر وُو جهين مان متاثر ٿي ٺاهيو ويو آهي. ان جو مختصر جسامت 70 x 70 x 70 ملي ميٽر آهي، جيڪا تونگ شيانگ جي قديم تعميراتي انداز ڏانهن اشارو ڪري ٿي. هر اسپيڪر هٿ سان 1,300 ڊگرين تي فائر ڪيو ويندو آهي، جنهن ڪري هر ٽڪري جو رنگ ٿورو مختلف هوندو آهي. مقامي ثقافت جي اظهار لاءِ روايتي مس-پينٽنگ جي جاءِ تي جديد گرافڪ ترتيبون استعمال ڪيون ويون آهن. ٻاهرين پيڪنگ لاءِ ميٽ ڪوٽيڊ پيپر استعمال ڪيو ويو آهي، جنهن اندر ويلويٽ لائننگ آهي، ۽ ان تي اڀريل ڇپائي (ايمبوسڊ پرنٽنگ) ذريعي بناوٽ وارا موسيقي جا نوٽس ۽ برائيل عناصر شامل ڪيا ويا آهن.

The Recognition

About the A' Design Award برونز انعام

Feng Ya Wu Zhen سِرامڪ اسپيڪر A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Feng Ya Wu Zhen سِرامڪ اسپيڪر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Feng Ya Wu Zhen سِرامڪ اسپيڪر ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tags: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Production Technology: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Design Challenge: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Research: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Inspiration: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Project Duration: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Operation Flow: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Team Members: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Image Credits: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang