Dragon Year Gift ڊريگن ايئر گفٽ by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2024
Dragon Year Gift ڊريگن ايئر گفٽ
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift ڊريگن ايئر گفٽ
ڊريگن ايئر گفٽ پُوئر چانهه لاءِ هڪ پيڪيجنگ ڊيزائن آهي، جيڪا چيني بهار جي ميلي (اسپرنگ فيسٽيول) لاءِ تحفي طور تخليق ڪئي وئي آهي. هي ڊيزائن قديم چيني ديومالائي ڪهاڻين ۾ هڪ سٺي شگون واري جانور، ڊريگن، ۽ يُنان جي جبلي علائقي مان متاثر آهي، جتان پُوئر چانهه جو اصل تعلق آهي. هٿ سان ڪشيده ٿيل ڊريگن جي خطاطي ۽ مس (شاهي) پينٽنگ کي گرافڪس سافٽ ويئر ذريعي ٺاهيل هڪ سادي ڊريگن جي علامت سان گڏ ڪيو ويو آهي. ٻاهرئين پيڪيجنگ جي سادي ۽ سنجيده انداز، اندرئين پيڪيجنگ جي جاندار مس اسٽائل سان تضاد پيدا ڪري ٿي. مقامي نسلي برادرين پاران هٿ سان ٺهيل ڪپهه جي ڪاغذ تي اسڪرين پرنٽنگ ڪئي وئي آهي، جنهن ڪري هر ٽڪرو پنهنجي نوعيت ۾ منفرد آهي.
The Recognition
About the A' Design Award لوهه انعام
Dragon Year Gift ڊريگن ايئر گفٽ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Dragon Year Gift ڊريگن ايئر گفٽ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Dragon Year Gift ڊريگن ايئر گفٽ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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