Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس by Angela Spindler

Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2024

Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس

by Angela Spindler

Client: Depot Creative

A' Design Award برونز انعام Winner in پيڪيجنگ Category

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Verified Award Winner
Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس

ايجنسي سوئيٽ وڪٽري جي برانڊ تصور کي ترقي ڏني جيڪا برانڊ جي فائدن کي مڪمل طور تي بيان ڪري ٿي. انهن فتح جي ٻولي تياري ڪئي. اسٽريٽجڪ لفظي سڃاڻپ ۽ بيان کان، انهن هڪ دلچسپ بصري سڃاڻپ تياري ڪئي، گرمپي بمز برانڊ ماسڪوٽس جو خاڪو ٺاهيو ۽ پراڊڪٽ پيڪيجنگ ۽ ڊجيٽل اثاثن کي ڊزائين ڪيو. برانڊ جي بنيادي قدرن يعني صحتمندي، گڏجاڻي ۽ بي پريشاني واري گندگي سان، ايجنسي پيڪيجنگ کي هڪ دلچسپ ۽ مزيدار تجربو بڻائڻ لاءِ ترقي ڏني جيڪا خاندانن کي بيڪنگ ذريعي گڏ آڻي ٿي.

The Recognition

About the A' Design Award برونز انعام

Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Grumpy Bums ٻارن لاءِ بيڪنگ ڪٽس ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler