Yanzhou IP Design بصري نمائندگي by Pan Shurui

Yanzhou IP Design بصري نمائندگي by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Yanzhou IP Design بصري نمائندگي

by Pan Shurui

Client: Northeastern University of China

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Yanzhou IP Design بصري نمائندگي

يانزهو IP ڊيزائن اهڙين مصور تصويرن جو سلسلو آهي، جيڪو يانزهو جي قديم شهر لاءِ ٺاهيو ويو آهي، جيڪو چين جي ژيجيانگ صوبي ۾ هڪ تاريخي هنڌ آهي. اهي مصور تصويرون علائقائي ثقافتي عنصرن کي هڪ ڪردار تي ٻڌل بصري سڃاڻپ ۾ تبديل ڪن ٿيون. منظر مقامي فن تعمير ۽ لوڪ رسمن کي پرت دار رنگن ۽ پرسڪون ماحول ذريعي ظاهر ڪن ٿا. سموري آرٽ ورڪ گرافڪ ڊيزائن سافٽ ويئر ذريعي 3600 کان 3600 پڪسلز ۽ 300 ڊي پي آءِ تي ٺاهيو ويو آهي. مقصد اهو آهي ته قديم شهر جي ثقافت کي جديد پسند مطابق هڪ روپ ۾ پيش ڪيو وڃي ۽ ان جي حفاظت جي حمايت ڪئي وڃي.

The Recognition

About the A' Design Award برونز انعام

Yanzhou IP Design بصري نمائندگي A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yanzhou IP Design بصري نمائندگي کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yanzhou IP Design بصري نمائندگي ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.