Xilin Gol Cheese پنیر جي پيڪيجنگ by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Xilin Gol Cheese پنیر جي پيڪيجنگ by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2024

Xilin Gol Cheese پنیر جي پيڪيجنگ

by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin

Client: Xilin Gol League Brand Building Promotion Centre

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Xilin Gol Cheese پنیر جي پيڪيجنگ

زيلن گول پنير هڪ پيڪيجنگ ڊيزائن آهي، جيڪو زيلن گول گھاس ميدان (Xilin Gol Grassland) مان پيدا ٿيندڙ پنير جي پراڊڪٽ لاءِ ٺاهيو ويو آهي. چورس دٻو مٿي ۽ هيٺان کان کلندو ۽ بند ٿيندو آهي. ٻاهرين پرت ڪاغذ ۽ پلاسٽڪ مان ٺهيل آهي، جنهن ۾ يورٽ (yurt) جي شڪل وارو کوکلو نمونو ٺاهيل آهي. اڳئين ۽ پويئين پاسي شفاف شيٽون آهن، جن تي پنير خاندان جا مصور ڪردار ڇاپيل آهن. ٻنهي پاسن تي موجود نمونا ۽ لکت لیٹرپريس (letterpress) پرنٽنگ ذريعي ڇاپيل آهن. اندرين پرت مبهم (اوپيڪ) ڪاغذ مان ٺهيل آهي، جنهن تي گھاس ميدان جي منظرن جون تصويرون ٺهيل آهن. هي ڊيزائن منگول ثقافت کي جديد گرافڪ آرٽ سان گڏي پيش ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Xilin Gol Cheese پنیر جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Xilin Gol Cheese پنیر جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Xilin Gol Cheese پنیر جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Dimensions & Packaging: Upper box W122.62 x D122.62 x H104mm
Lower box W177.71 x D177.71 x H118.7mm
Tags: Cheese, Food, Packaging Design, Branding, Products
Production Technology: Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
Design Challenge: How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
Research: Interpersonal Design Theory, Anthropomorphic Design
Inspiration: Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
Project Duration: The project was completed in Hangzhou, China, on October 10, 2023.
Operation Flow: The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
Team Members: Chenghua Li
Linjian Chen
Deli Dong
Xinyi Yin
Image Credits: Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023.
Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023.
Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023.
Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023.
Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.