Heti برانڊنگ ۽ پيڪيجنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2024
Heti برانڊنگ ۽ پيڪيجنگ
Client: Cansu Dagbagli Ferreira
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #158924The Design
About Heti برانڊنگ ۽ پيڪيجنگ
هيٽي، جنهن جو نالو ڊڪوٽا لفظ "گهر" تان ورتو ويو آهي، مشروبات پيش ڪري ٿو جيڪي قدرتي ذائقن سان گهر جي جوهر کي اجاگر ڪن ٿا، اتر آمريڪا جي مقامي ٻوٽن جو جشن ملهائيندي. هي سماجي اثر برانڊ آمدني جو هڪ حصو قبيلائي برادرين جي مدد لاءِ وقف ڪري ٿو. Effortless Wisdom، برانڊنگ جو تصور، مقامي طرز جا نقش ۽ ذائقا پيش ڪري ٿو، پيڪيجنگ ڊڪوٽا آرٽ جي جاميٽري سميٽري کان متاثر آهي، جيڪا توازن ۽ هم آهنگي جو اظهار ڪري ٿي. ڊزائن هڪ مونوڪروم پيليٽ کي رنگ جي تاثرن سان ضم ڪري ٿي، جديد تناظر ۾ مقامي فن جي کوٽائي تي زور ڏيندي.
The Recognition
About the A' Design Award برونز انعام
Heti برانڊنگ ۽ پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Heti برانڊنگ ۽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Heti برانڊنگ ۽ پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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