Yihe Dim Sum پيڪيجنگ ڊيزائن by Ye Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2024

Yihe Dim Sum پيڪيجنگ ڊيزائن

by Ye Zhang

Client: Beijing Jiaotong University

A' Design Award برونز انعام Winner in پيڪيجنگ Category

15,702

Verified Award Winner

Verify Award Status for #159111

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yihe Dim Sum پيڪيجنگ ڊيزائن

يِهي ڊم سم سمر پيليس ۾ وڪامندڙ بيجنگ طرز جي پيسٽري برانڊ لاءِ ٺاهيل هڪ پيڪيجنگ ڊيزائن آهي. ٻاهرين دٻي جو ماپ 230 کان 230 کان 60 ملي ميٽر آهي، جنهن ۾ چار ننڍيون دٻيون 110 کان 110 کان 45 ملي ميٽر جي ماپ سان سمايل آهن. سمر پيليس جي چئن مشهور هنڌن کي مصور ڪيو ويو آهي، جيڪي چئن پيسٽري ذائقن جي نمائندگي ڪن ٿا. اهي تصويرون روايتي چيني تعميراتي فن کي پاپ آرٽ جي انداز ۽ روايتي تصويرن مان کنيل ڪوليج عنصرن سان گڏي پيش ڪن ٿيون. دٻي ۾ ٽيڪسائل جي مضبوطي ۽ پائيدارگي لاءِ يو وي پرنٽنگ، ڪاغذي وچين تہ، برونز رنگ جي پاسي واري لکت ۽ ڊائي-ڪٽ ڪنارا استعمال ڪيا ويا آهن.

The Recognition

About the A' Design Award برونز انعام

Yihe Dim Sum پيڪيجنگ ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Yihe Dim Sum پيڪيجنگ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Yihe Dim Sum پيڪيجنگ ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To showcase the essence of the Summer Palace, four of its most iconic sites have been selected to represent the four flavors of the packaging. The illustrations seamlessly blend traditional Chinese architecture with a pop art style, incorporating elements from traditional paintings in collage form. This approach creates a visually impactful impression, setting a new paradigm and trend in traditional Chinese pastry packaging that resonates aesthetically with the younger generation.
Dimensions & Packaging: Outer packaging: 230mm× 230mm× 60mm
Inner packaging: 110mm× 110mm× 45mm
Tags: The Summer Palace, pop style, new Chinese style, oriental aesthetics, traditional renewal, packaging design, brand design.
Production Technology: The outer packaging box of "The Summer Palace Pastry " adopts UV technology and contains four small boxes. The box uses a special paper interlayer and a sulfuric acid paper compartment, the side text adopts the bronzing printing process, and the edge adopts the die-cutting process to ensure the hardness, durability and aesthetics of the box.
Design Challenge: The biggest challenge in the creative process is how to combine traditional architecture with pastry packaging in a modern style, how to increase the connection between traditional court pastries and young consumers, and at the same time enhance their attention and love for Traditional Chinese architectural culture.
Research: Type: Packaging design
Goal: To design a pastry gift box with the traditional cultural characteristics and modern design style of the Summer Palace
Methods: Fieldwork, questionnaire survey, brand research, hand-drawing, design software Ps, Ai were used to create.
Result: The famous buildings of the Summer Palace and the elements in Chinese paintings were combined to create illustrations with national tide style and pop style, which were used as the main visual of pastry packaging, presenting a design with new Chinese and oriental aesthetics.
Results/Impact: At present, this series of products have been listed in the Summer Palace Scenic Area in Beijing, which has received extensive social attention and good social evaluation, injected new cultural innovation vitality into the Summer Palace Scenic Area, and provided new ideas, new paradigms and new trends for traditional Chinese pastry packaging.
Inspiration: The Summer Palace has embraced the recent cultural trend of creative cuisine by introducing its Beijing-style pastry brand - YIHE DIM SUM. The brand aims to elevate the products' value and promote them through thoughtful design.
Anticipating 20 million visitors in 2024, the Summer Palace envisions YIHE DIM SUM as a medium through which consumers can not only savor the elegance of the palace pastries but also visually and spiritually connect with the rich cultural heritage they represent.
Project Duration: The project started in Beijing in March 2023, completed in Beijing in December 2023, and was listed in the Summer Palace Scenic Area in Beijing in January 2024.
Operation Flow: The product is sold simultaneously in the Summer Palace's offline gift shop and official website, and visitors can also buy it in the park when they visit the Summer Palace, and can be used as a souvenir for their own consumption and gifts for relatives and friends.
Patents: This work is all original images not copyrighted.
Team Members: Design Director:YeZhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:XiaoyiWang
Designer:XiaoyuanQin
Designer:YuzhengLei
Designer:YeLin
Designer:LeSun
Designer:XiaoYuZhou
Image Credits: This work is all original images not copyrighted.