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Prominent Chicheng زيور جي پيڪيجنگ by Chushan Design

Prominent Chicheng زيور جي پيڪيجنگ by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2024

Prominent Chicheng زيور جي پيڪيجنگ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award برونز انعام Winner in پيڪيجنگ Category

Colors

The Design

About Prominent Chicheng زيور جي پيڪيجنگ

پرمننٽ چيچينگ هڪ زيورن جي پيڪيجنگ ڊزائين آهي، جيڪا چيني برانز ثقافت کان متاثر ٿي ٺاهي وئي آهي. ڪور تي انٽيگليو پرنٽنگ سان ٺهيل شينهن جي نشاني (ٽائيگر ٽوڪن) موجود آهي، جيڪا تاريخي طور تي بهادري ۽ حفاظت جي علامت رهي آهي. هن ڊزائين ۾ ڪاٺ، ڪاغذ، چمڙو، ڪپڙو ۽ ايلائي کي گڏي استعمال ڪيو ويو آهي، ۽ تياري دوران ليزر اينگريونگ جو عمل اپنايو ويو آهي. ساخت روايتي مورٽيز ۽ ٽينن جوائنري جي اصولن تي ٻڌل آهي، جنهن سببان دٻي کي آسانيءَ سان گڏ ڪري سگهجي ٿو، الڳ ڪري سگهجي ٿو ۽ سنڀالي سگهجي ٿو. ان ۾ رکيل نمايان سپورٽ ٽنگون محفوظ طريقي سان دٻين کي هڪ ٻئي مٿان رکڻ جي سهوليت ڏين ٿيون. ان سان گڏ هڪ چمڙي جو اسٽوريج بيگ، هڪ ڪوسٽر ۽ هڪ گھڻ-مقصدي اسٽينڊ پڻ شامل آهن.

The Recognition

About the A' Design Award برونز انعام

Prominent Chicheng زيور جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Prominent Chicheng زيور جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Prominent Chicheng زيور جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging
Length 165mm * Width 133mm * Height 60mm
Tags
Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology
Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge
1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research
The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration
"Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration
The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow
Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members
Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits
Chushan Design

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