Star and Saic Oimt طرفان MG Next Generation آٽوموٽو ساٿي ايپليڪيشن انتهائي معتبر 2024 A' Design Award سون انعام جو فاتح آهي انٽرفيس، تعامل ۽ صارف تجربو ڊيزائن مقابلي جي درجي ۾.
سونانٽرفيس· 2024
MG Next Generation آٽوموٽو ساٿي ايپليڪيشن
Star and Saic Oimt طرفان
ڪلائنٽ: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
انٽرفيس درجي ۾ A' Design Award سون انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #159578 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
MG Next Generation آٽوموٽو ساٿي ايپليڪيشن بابت
ايم جي نيڪسٽ جنريشن ڪار مالڪن لاءِ هڪ ساٿي ايپليڪيشن آهي، جيڪا موبائيل فونن ۽ سمارٽ واچن لاءِ ٺاهي وئي آهي. هيءَ ايپليڪيشن ڪيترين ئي علائقائي ايپليڪيشنن کي گڏ ڪري هڪ عالمي پراڊڪٽ ۾ آڻي ٿي. خاصيتون مقام ۽ گاڏيءَ جي ماڊل مطابق ترتيب ڏئي سگهجن ٿيون، تنهنڪري هر مالڪ کي اوزارن جو هڪ ذاتي سيٽ ملي ٿو. هڪ ٽه-طرفي (ٿري ڊائيمينشنل) ڪار ماڊل ورچوئل گيراج اندر ڏيکاريو ويندو آهي، ۽ ڇهه-ڪنڊا ويجيٽ برانڊ جي سڃاڻپ جي پيروي ڪن ٿا. مهمان موڊ انهن ماڻهن کي، جن وٽ ڪار ناهي، فيصلو ڪرڻ کان اڳ مکيه خاصيتون ڳولڻ جي اجازت ڏئي ٿو.
سڃاڻپ
A' Design Award سون انعام بابت
MG Next Generation آٽوموٽو ساٿي ايپليڪيشن A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. MG Next Generation آٽوموٽو ساٿي ايپليڪيشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. MG Next Generation آٽوموٽو ساٿي ايپليڪيشن شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
- ٽيگ
- mobile, apple watch, 3D, car, automotive, companion app, design system, EV
- پيداواري ٽيڪنالاجي
- We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity. - ڊزائين چيلينج
- We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue. - تحقيق
- Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
- الهام
- To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
- منصوبي جو عرصو
- up to 6 month, China
- عمل جو فلو
- Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
- ٽيم ميمبر
- Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
- تصوير ڪريڊٽ
- Star
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