Atb برانڊ سڃاڻپ by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Atb برانڊ سڃاڻپ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner
Verify Award Status for #159833

View at A' Design Award Press Release Award Badge

Colors

The Design

About Atb برانڊ سڃاڻپ

Atb اسڪرين پروٽيڪٽرز، ٽيمپرڊ گلاس ۽ حفاظتي ڪيسز ٺاهيندڙ هڪ ڪمپني لاءِ ٺاهيل برانڊ سڃاڻپ آهي. مرڪزي علامت هڪ گھٽ ۾ گھٽ (minimal) گوريلا جي شڪل آهي، جنهن جي منهن جا خط ساڳئي وقت اکر T به ٺاهين ٿا، جيڪو ٽيڪنالاجي ڏانهن اشارو ڪري ٿو. گوريلا جي شڪل طاقت ۽ حفاظت جو تاثر ڏئي ٿي، جڏهن ته خلا ۽ مستقبل نما عنصر برانڊ جي ٽيڪنيڪل ڪردار کي ظاهر ڪن ٿا. لوگو سادن جيوميٽرڪ شڪلن تي ٻڌل آهي. ٻه گوريلا شڪلون گڏ ڪري سگهجن ٿيون، ۽ سندن تاثرات مختلف ڪري سگهجن ٿا، جنهن ڪري هيءَ سڃاڻپ ڪيترن ئي ميڊيا ۽ سائيزن مطابق ڍري سگهجي ٿي.

The Recognition

About the A' Design Award برونز انعام

Atb برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Atb برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Atb برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Dimensions & Packaging: The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Tags: Brand design, logo design, brand identity, fashion brand, geometric art, IP
Production Technology: Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Design Challenge: The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Research: ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Inspiration: Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Project Duration: The project commenced in June 2023 in Shenzhen and was successfully completed in December
Operation Flow: By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Team Members: Yin Peng
Li Linlin
Liu Xingyu
Image Credits: Chushan Design