Catvas ٻلي جي ڇنڊڻ وارو بورڊ by Livelyhood Ltd.

Catvas ٻلي جي ڇنڊڻ وارو بورڊ by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پالتو جانورن جي سنڀال، رانديون، سامان ۽ شين جو ڊيزائن Competition Category.

لوههپالتو جانورن جي سنڀال· 2024

Catvas ٻلي جي ڇنڊڻ وارو بورڊ

by Livelyhood Ltd.

Client: Livelyhood

A' Design Award لوهه انعام Winner in پالتو جانورن جي سنڀال Category

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Verified Award Winner

Verify Award Status for #159966

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas ٻلي جي ڇنڊڻ وارو بورڊ

ڪيٽواس هڪ نئون پالتو جانور جي پيداوار آهي جيڪا ڇنڊڻ کي تباهي واري رويي مان هڪ تخليقي عمل ۾ تبديل ڪري ٿي. اها ماڻهن ۽ ٻلين ٻنهي کي گڏجي پنهنجي رهائشي جڳهن کي گڏيل طور تي ٺاهڻ جو موقعو ڏئي ٿي. ٺهيل ٻٽي پرت ڪپڙي ٻلين جي ڇنڊڻ واري رويي دوران آهستي آهستي هڪ منفرد پينٽنگ جهڙو اثر پيش ڪندي. تبديل ٿيل ڪپڙي جو ڇنڊڻ وارو پينل هاڻي رڳو فضول طور رد نه ڪيو ويندو آهي پر هڪ يادگار طور ڪم ڪري ٿو جيڪو ٻلي جي زندگي جا نشان وڌيڪ فني انداز ۾ رڪارڊ ۽ محفوظ ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Catvas ٻلي جي ڇنڊڻ وارو بورڊ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Catvas ٻلي جي ڇنڊڻ وارو بورڊ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Catvas ٻلي جي ڇنڊڻ وارو بورڊ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li