The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز by Liang Wu

The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز by Liang Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in پرفارمنگ آرٽس، اسٽيج، انداز ۽ منظرنامو ڊيزائن Competition Category.

لوههپرفارمنگ آرٽس· 2024

The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز

by Liang Wu

Client: College of Fashion and Design,Donghua University

A' Design Award لوهه انعام Winner in پرفارمنگ آرٽس Category

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Colors

The Design

About The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز

هي ڪم اورينٽل ثقافتي عنصرن سان گڏ هڪ اسٽيج منظر تشڪيل ڏئي ٿو، جنهن ۾ چيني مڙيل پکو (فولڊنگ فين)، پيپا ۽ انجڻن کي گڏي هڪ وسيع خلائي جهاز جي روپ ۾ پيش ڪيو ويو آهي. وڊيو ۾ 3D اينيميشن، AIGC ۽ اکين سان ڏسڻ لائق (Naked Eye) 3D ٽيڪنالاجي جو استعمال ڪيو ويو آهي، ته جيئن سامعين وقت جي سفر جو تجربو ماڻي سگهن، جنهن ۾ منظرنامو، فينڪس، چيني باغ، شِيڪومن ۽ شنگهائي جهڙا عنصر شامل آهن. فيشن شو جي پس منظر ۾، ڊزائينر مصنوعي ذهانت (AI) ذريعي ٺاهيل وشال اينيميشنز کي استعمال ڪيو، جيڪي 60 کان وڌيڪ ماڊلن سان همرشتو ٿي، لباس جي ڊزائين عناصر کي اجاگر ڪن ٿيون. هي ڪم مجازي ۽ حقيقي عناصرن کي گڏي فيشن شو کي وڌيڪ مڪمل ۽ اثرائتو بڻائي ٿو.

The Recognition

About the A' Design Award لوهه انعام

The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. The Magic Ship Of The Orient ملٽي ميڊيا وڊيوز جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene.
Dimensions & Packaging: A massive U-shaped screen (8000cmx700cm)
A top array screen (1150cmx1150cm)
Naked-eye 3D technology
Tags: Fashion show, Stage multimedia, AIGC, Digital art
Production Technology: Three-Dimensional Animation and AIGC
Design Challenge: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC.
Research: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D.

This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention.
Inspiration: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models.
Project Duration: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023.
Operation Flow: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming.
Patents: none
Team Members: Director/Art Director:Wu Liang
Fashion Planning:Luo Jingjie
Executive Director:Yuan Qinying
Editing:Gao Xiangneng
AIGC:Meng Shengyu
AIGC:Fu Jie
3D Modeling:Zhang Xiaohan
3D Modeling:Qian Long
3D Modeling:Huang Yaxuan
3D Modeling:Xu Xinni
Image Credits: none