C'Est La Vie Boutique برانڊ سڃاڻپ by Fan Wang

C'Est La Vie Boutique برانڊ سڃاڻپ by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2024

C'Est La Vie Boutique برانڊ سڃاڻپ

by Fan Wang

Client: C'est la vie Boutique

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
Verify Award Status for #160104

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'Est La Vie Boutique برانڊ سڃاڻپ

C'est La Vie بوتیک هڪ برانڊ سڃاڻپ آهي جو نانجنگ، چين ۾ هڪ فيشن اسٽور لاءِ ٺاهيو ويو آهي. اسٽور مختلف قسمن ۽ اندازن جي چيني ۽ مغربي فيشن برانڊس کي گڏ ڪري ٿو، تنهنڪري لوگو ۾ ملي جُلي لکائيءَ (mix-up lettering) جو انداز استعمال ڪيو ويو آهي، جيڪو انهيءَ ملي جُلي دائرو ڪار کي ظاهر ڪري ٿو. نانجنگ جو سائيڪامور وڻ، جو شهر جي منظرنامي جو هڪ مشهور حصو آهي، مکيه مددگار گرافڪ طور ڪم ڪري ٿو. اهڙو ئي عنصر هڪ گھمندڙ مجسمي جي انسٽاليشن ۾ به شڪل ڏنو ويو آهي، جنهن جو ابتو عڪس (mirror image) مسلسل تبديل ٿيندڙ شهر کي ظاهر ڪري ٿو. بصري نظام هموار (flat) کان مقامي (spatial) ۽ جامد کان متحرڪ شڪلن ڏانهن حرکت ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

C'Est La Vie Boutique برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. C'Est La Vie Boutique برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. C'Est La Vie Boutique برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.