Xuannao Master Cha برانڊ سڃاڻپ by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2024
Xuannao Master Cha برانڊ سڃاڻپ
Client: Shenzhen Chushan Design Culture Group Co., Ltd.
A' Design Award چاندي انعام Winner in گرافڪ Category
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The Design
About Xuannao Master Cha برانڊ سڃاڻپ
شُوان ناؤ ماسٽر چا هڪ برانڊ سڃاڻپ آهي جيڪا هڪ چيني اسپارڪلنگ چانهه واري برانڊ لاءِ ٺاهي وئي آهي. لوگو ۾ هڪ پانڊا ڏيکاريل آهي جيڪو چيني چي گونگ جي مشق ڪري رهيو آهي، ۽ ان جي مٿان چمڪندڙ نارنگي خطاطي ۾ لکيل "چي" جو اکر آهي. پانڊا جي شڪل، جنهن جو نالو دا چي شيا آهي، هڪ باوقار تاثر رکي ٿي ۽ بهادري ۽ زنده دل روح جي عڪاسي ڪري ٿي. اهي خوبيون چانهه ۾ موجود بلبلن سان ڳنڍيل آهن. خطاطي ۽ پانڊا برانڊ کي اوڀر جي ثقافت ۾ پاڙيل بڻائين ٿا ۽ هن مشروب کي مقامي صارفين لاءِ واقف بڻائين ٿا. لوگو جو ڪوبه مقرر ماپ ناهي، تنهنڪري ان جا انداز ۽ پيمانو هر استعمال مطابق تبديل ڪري سگهجن ٿا.
The Recognition
About the A' Design Award چاندي انعام
Xuannao Master Cha برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Xuannao Master Cha برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Xuannao Master Cha برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Team Members
- Yin Peng
Li Linlin
Liu Xingyu - Image Credits
- Chushan Design
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