Niu Rui and Wang Yubo طرفان Tree In A Bottle لوبريڪنٽ پيڪيجنگ

Niu Rui and Wang Yubo طرفان Tree In A Bottle لوبريڪنٽ پيڪيجنگ انتهائي معتبر 2024 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.

چانديپيڪيجنگ· 2024

Tree In A Bottle لوبريڪنٽ پيڪيجنگ

Niu Rui and Wang Yubo طرفان

ڪلائنٽ: Mc Brand

پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح

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تصديق ٿيل ايوارڊ فاتح

ڊزائين #160843 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريو

A' Design Award تي ڏسو پريس رليز ايوارڊ بيج

رنگ

ڊزائن

Tree In A Bottle لوبريڪنٽ پيڪيجنگ بابت

برانڊ جي جدت پسند ٽيم مڪمل طور تي حياتياتي طور خراب ٿيندڙ پيڪيجنگ استعمال ڪري ٿي، يقيني بڻائيندي ته هر بيرل قدرتي طور سڙي ويندو آهي ۽ ماحول ۾ ضم ٿي ويندو آهي. ٻج واري ڪاغذ جو ليبل، جيڪو استعمال کان پوءِ نئين زندگي کي جنم ڏئي سگهي ٿو، Mc Brand جي ماحولياتي عملن جي عزم کي ظاهر ڪري ٿو. ڊزائين IUCN خطري ۾ پيل نسلن جي ريڊ لسٽ کان متاثر آهي، جنهن ۾ اُڀري ڪم شامل آهي جيڪو ڏکڻ آمريڪي ايمازون جي برساتي ٻيلي مان ٽوڪن پکين جي تصوير کي نمايان ڪري ٿو، انهن خطري ۾ پيل نسلن جي نزاڪت ۽ خوبصورتي کي اجاگر ڪندي جيڪي ماحولياتي چئلينجز کي منهن ڏئي رهيون آهن.

سڃاڻپ

A' Design Award چاندي انعام بابت

Tree In A Bottle لوبريڪنٽ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Tree In A Bottle لوبريڪنٽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Tree In A Bottle لوبريڪنٽ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

ڊزائن جي پسمنظر

پريس ڪِٽ

ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.

منفرد خاصيتون: The inception of the“ Tree in a Bottle” signifies a pivotal turning point in the industry. As designers of the product packaging, we have boldly innovated in the outer packaging, adopting fully decomposable materials, allowing each product barrel to return to nature and seamlessly integrate into the Earth's embrace.
ماپ ۽ پيڪيجنگ: The design dimensions of the packaging bottle body are a height 310.2 ±2mm x width152 ±1.5 mm.
The bottle body features exquisite embossing technology, which not only enhances the visual appeal of the packaging but also improves the texture and uniqueness of the product. The packaging for the bottle body and cap is made from plant-based biodegradable materials, incorporating PMU inorganic biodegradable material technology.
The label paper is degradable seed paper.
ٽيگ: Tree in a Bottle, eco-friendly, sustainable, germinating, packaging
پيداواري ٽيڪنالاجي: The“ Tree in a Bottle” is encased in a plant-based, biodegradable packaging, incorporating PMU inorganic biodegradable material technology. This innovative approach ensures that the packaging naturally decomposes into fertilizer without the need for any chemical treatment, leaving no impact on the environment.

The label of the “Tree in a Bottle” is crafted from a rather special plant seed paper. Once the user has finished with the product, they can simply place the label directly into the biodegradable packaging barrel or into the soil. The label will naturally decompose, and the seeds within will germinate and grow, embodying the cycle of life and sustainability.
ڊزائين چيلينج: In this project, as the packaging design team, our greatest challenge was not just to create a container that merely looks environmentally friendly, but to pursue a genuine, deep-seated commitment to eco-friendliness. We understood that the essence of the packaging was equally important, for it carries not just a product, but our pledge to the future of our planet. Facing the packaging of a vehicle lubricant, we knew that if the lubricant contained substances harmful to the environment, no matter how eco-friendly the packaging, it would fail to truly honor nature. Our dream of the Tree-in-a-Bottle could not take root in reality, as seeds cannot sprout in a barrel that once held harmful substances.

To uphold this original intention, we engaged in profound dialogue and collaboration with the brand principal, ultimately selecting an eco-friendly, fully synthetic gasoline engine oil. This is not only the first product of the United Co-Creation for Sustainability Plan but also a paragon of excellence in both performance and environmental attributes. It has not only won widespread recognition from users but also meets the stringent standards of API SP and GF-6A. With its advanced low-sulfur formulation, it effectively reduces the formation of sludge and deposits, keeping the engine clean, enhancing fuel efficiency, and reducing exhaust emissions. All of this is to ensure that our Tree-in-a-Bottle packaging is not just a concept but a living embodiment of our environmental ethos, turning every choice into a tender caress for the Earth.
الهام: Our design draws inspiration from the IUCN Red List of Threatened Species. We have depicted the Toucans of the South American Amazon rainforest on the barrel using embossing technology, making the beauty and vulnerability of these endangered species palpable. The survival of Toucans is threatened by climate change, and protecting them is tantamount to safeguarding our "lungs of the Earth." Through this design, we hope to raise awareness of the importance of ecological balance and biodiversity
منصوبي جو عرصو: Our project commenced on October 8th, 2023, and wrapped up exactly two months later on December 8th ,2023. The entire journey unfolded in the vibrant city of Beijing, China.
عمل جو فلو: Empty the remaining lubricant oil from the barrel and ensure the inside is clean.
Carefully tear off the seed paper label from the barrel according to the instructions on it.
Gently sprinkle the seeds from the seed paper label onto the soil surface inside the barrel.
Water appropriately and place in a sunny spot as per the instructions on the seed paper packaging.
Over time, the seeds will germinate and grow, eventually forming a potted plant within the barrel.
This design not only reduces the environmental impact of plastic waste but also provides users with a simple and innovative way to transform discarded packaging into a touch of green in their lives. Through this method, users not only participate in environmental actions but also enjoy the pleasure of planting and caring for plants.
ٽيم ميمبر: Creative Director: NIU RUI
Planning: FANG RUI SEN
Art Design: WANG YU BO