Borna Sazegan برانڊ سڃاڻپ by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
برونزگرافڪ· 2025
Borna Sazegan برانڊ سڃاڻپ
Client: Doraj Design House
A' Design Award برونز انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan برانڊ سڃاڻپ
بورنا سازيگان هڪ برانڊ سڃاڻپ آهي، جيڪا هڪ اهڙي ڪمپني لاءِ ٺاهي وئي آهي، جيڪا وڏيون اڏاوتون تعمير ڪري ٿي. هيءَ سڃاڻپ لڪيرن تي ٻڌل آهي، جنهن جي تحريڪ تعمير ۾ استعمال ٿيندڙ ڌاتوءَ جي اڏاوتن جي هڪ ٻئي سان ملندڙ لڪيرن مان ورتل آهي. اهي لڪيرون جانورن جا خاڪا جوڙين ٿيون، جن ۾ اڏاوتي جوڙجڪ جي تفصيلن کي به ڏسي سگهجي ٿو. هر جانور هڪ خاص معنيٰ کڻي ٿو: ڳئون گينڊو (rhinoceros) طاقت ۽ برداشت جي علامت آهي، گهوڙو تيزيءَ جي، هرڻ سونهن جي، ۽ سنگهه اهو جانور آهي جيڪو هن ٽولي جي اڳواڻي ڪري ٿو. رنگن جي پيلٽ ۾ گرم ۽ ٿڌا رنگ گڏجي طاقت ۽ سُڪون جو تاثر پيش ڪن ٿا. اهي عڪسي نقشا يا ته جزوي تفصيلن جي صورت ۾ يا مڪمل روپ ۾ استعمال ڪري سگهجن ٿا.
The Recognition
About the A' Design Award برونز انعام
Borna Sazegan برانڊ سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Borna Sazegan برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Borna Sazegan برانڊ سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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