Tian Rui Ling Dong طرفان Luliang Highland Vegetables برانڊ سڃاڻپ انتهائي معتبر 2024 A' Design Award لوهه انعام جو فاتح آهي گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن مقابلي جي درجي ۾.
لوههگرافڪ· 2024
Luliang Highland Vegetables برانڊ سڃاڻپ
Tian Rui Ling Dong طرفان
ڪلائنٽ: Shandong Tianrui Smart Marketing Planning Co., Ltd
گرافڪ درجي ۾ A' Design Award لوهه انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #161048 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Luliang Highland Vegetables برانڊ سڃاڻپ بابت
لولیانگ هائيلينڊ ويجيٽيبلز چين جي هڪ اونچائي وارن ويجيٽيبل پوکيندڙ علاقي لاءِ تخليق ڪيل هڪ علائقائي برانڊ سڃاڻپ آهي. لوگو هڪ گولڊ ميڊل جي تصوير جي چوڌاري تعمير ڪيل آهي، جو معيار ۽ عمدگي جي هڪ مشهور نشاني آهي. بصري مرڪز ۾ هڪ پکي بيٺو آهي جنهن پنهنجي چنبي ۾ سبزي جهليل آهي، جو مقامي قول مان متاثر آهي ته صرف پکي کي خبر آهي ته سبزيون سُٺيون آهن يا نه. روشني، پکي ۽ سبزيون بنيادي گرافڪ عنصر بڻجن ٿا. اِها سڃاڻپ علاقي جي وسيع پوک واري ايراضي، ماحولياتي پوک جي طريقن ۽ خطي جي پاڪ فطري ماحول کي نمايان ڪري ٿي.
سڃاڻپ
A' Design Award لوهه انعام بابت
Luliang Highland Vegetables برانڊ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Luliang Highland Vegetables برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Luliang Highland Vegetables برانڊ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- For regional public brand identity newly designed for Luliang Highland Vegetables. The Gold Medal logo image is a key element symbolizing uniqueness and importance. The main object of the design is to accent its excellence in China highland vegetable industry, as well as its extensive cultivation area and leading stance in the market due to exceptional climatic conditions. This has earned the brand public recognition for maintaining the pristine ecology and delivering high quality vegetables.
- ماپ ۽ پيڪيجنگ
- Luliang County central square outdoor advertising
Kunming Luliang County highway outdoor advertising
Size: 5.25X13.8 M - ٽيگ
- Logo, Gold Medal, Vegetable, Pristine, Compelling, Prominent
- پيداواري ٽيڪنالاجي
- In the conceptual design phase, the project team engaged in extensive and intensive consultations to refine and establish the dominant visual elements of the logo design. These elements included symbolic textual and graphic elements such as light, birds, and vegetables. To accurately convey these elements, the team spent a lot of time in optimizing hundreds of prototypes and adjusting color combinations, in order to ensure that the finalized version of the gold medal image would be perceived the best in visual and textural appeal.
- ڊزائين چيلينج
- Accurately proving the prominent stance in China highland vegetables and its ecological attributes are crucial for designing a logo for Luliang Highland Vegetables. By incorporating the gold medal symbol and the top production endorsement, along with elements of theater, personality, and interaction, the team enhanced the brand identity, fostered engagement with consumers, and improved communication.
- تحقيق
- The design team spent months in conducting field work in Luliang, Yunnan, to gain a comprehensive understanding and enhance the core visual elements of the logo design. Throughout the research process, the members delved into the distinct climatic and topographical conditions, and analyzed the ecological cultivation practices adhered by local community. This not only underscored the importance of health and environmental sustainability but also provided valuable insights for the design process.
- الهام
- The Gold Medal, being associated as a symbol of excellence and high quality in culture and society, resonates with people's perception of the brand. The deep connection between Luliang Highland Vegetables and the values behind the Gold Medal has been crucial in gaining extensive recognition, serving as a source of inspiration for the design.
- منصوبي جو عرصو
- The design phase of the project commenced on 10 January 2023 and wrapped in June of the same year. The final product debuted and implemented on 16 October 2023, in Luliang County.
- عمل جو فلو
- An image of a bird holding a vegetable in its mouth, standing in the visual focus of the logo, was inspired by a local proverb in Luliang who knows if the vegetables are good or not, only the bird knows. This proverb suggests the adherence to the eco friendly principles of crop cultivation in the region and emphasizes the importance of personal taste experience in assessing food quality over external evaluations based solely on how it looks like. The pattern conveys a respect for the purity of nature and the pursuit for unprocessed state.
- ٽيم ميمبر
- Xun Gao，Yang Li
- تصوير ڪريڊٽ
- Xun Gao，Yang Li
اسپانسرڊ
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