Y Design بصري سڃاڻپ by Yunnan Tech and Business University

Y Design بصري سڃاڻپ by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2024

Y Design بصري سڃاڻپ

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award لوهه انعام Winner in گرافڪ Category

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The Design

About Y Design بصري سڃاڻپ

ايشر جي بصري فريب جي اصول کي استعمال ڪندي، ڍانچي جي لڪير جي Y محور سان گڏ هڪ مڪعب ٺاهيو ويو آهي، ۽ ساڳيو مڪعب X ۽ Z محورن تي نقل ڪيو ويو آهي، تنهنڪري ٽنهي مڪعبن جا آخري نقطا مڪمل طور اوورليپ ٿين ٿا، ۽ پروجيڪشن جي سطح تي هڪ هندسي Y اکر ٺاهي سگھجي ٿو. مختلف ميلاپن ذريعي، مختلف بصري فريب پيدا ٿين ٿا، ۽ وڌيڪ فضائي تصور حاصل ٿئي ٿو، جيڪو مختلف جڳهن ۾ Y اسٽوڊيو جي تحقيق جي پوزيشن کي ظاهر ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Y Design بصري سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Y Design بصري سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Y Design بصري سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.