Bright Side Goods ڪارپوريٽ سڃاڻپ by Bilan Liu

Bright Side Goods ڪارپوريٽ سڃاڻپ by Bilan Liu is a highly esteemed winner of the very prestigious 2024 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2024

Bright Side Goods ڪارپوريٽ سڃاڻپ

by Bilan Liu

Client: Bright Side Goods

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #161322

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bright Side Goods ڪارپوريٽ سڃاڻپ

The Bright Side Goods جي ڊزائين پائيداري کي جديد نفاست سان گڏ ڪري ٿي، جيڪا ماحوليات جي شعور رکندڙ صارفين کي متوجه ڪري ٿي. اها ماحولياتي قدرن کي معاصر جماليات سان توازن ڪري ٿي، هڪ لوگو ۾ سمائجي ٿي جيڪو دل ۽ حرف B کي گڏ ڪري ٿو، صوفا ۽ چراغ جي نقشن سان ڳنڍيل، آرام ۽ روشني جي علامت. هي مختصر ڊزائين ماحول دوست نفاست جي جوهر کي پڪڙي ٿي، انهن سامعين سان همدردي ڪري ٿي جيڪي پائيداري ۽ انداز کي اهميت ڏين ٿا.

The Recognition

About the A' Design Award لوهه انعام

Bright Side Goods ڪارپوريٽ سڃاڻپ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Bright Side Goods ڪارپوريٽ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Bright Side Goods ڪارپوريٽ سڃاڻپ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design merges sustainability with modern style, appealing to eco-aware consumers. The company creates home products using recycled and upcycled materials, making it more than just a brand—it's a commitment to the environment and design. Their mission is to blend eco-responsibility with visual appeal, forming a distinct identity that lessens environmental impact while enhancing home aesthetics.
Dimensions & Packaging: The visual identity of Bright Side Goods is designed to work well on different media, from big billboards to small phone screens. The logo can change size, being clear to read at 30mm wide for print and 60 pixels wide for digital use. The main blue color and white spaces are consistent in all uses, keeping the brand's look the same everywhere. The Proxima Nova font is used in various sizes, ensuring it’s easy to read both in print and online. Our design guidelines help make sure the logo, colors, fonts, and images stay consistent across all materials.
Tags: Sustainable Design, Visual Identity, Visual Communication, Brand Identity, Eco-friendly Branding
Production Technology: I aimed to capture the essence of Bright Side Goods, focusing on renewal, continuity, and a cozy home feeling. The logo combines a heart and the letter 'B', with integrated symbols of a sofa and lamp, representing comfort and light. These elements reflect the brand's dedication to sustainable, stylish living spaces. The heart symbolizes compassion and sustainability, while the 'B' directly represents Bright Side Goods. This logo is more than a symbol; it tells the story of the brand's commitment to enhancing homes with eco-friendly elegance and warmth.
Design Challenge: The toughest part of creating the design for Bright Side Goods was finding the right balance between eco-friendliness and a modern, stylish appearance, ensuring it also resonated with market trends. I had to weigh the historical and social facets of sustainable design against contemporary aesthetics. I encountered challenges with environmental regulations and the quest for sustainable materials and methods compatible with the design.
Research: I carried out surveys and studies, collecting information online and through interviews. The findings showed people prefer products that are eco-friendly and look good. This helped me create a design that matches these preferences, benefiting the business and supporting green design.
Inspiration: The inspiration for Bright Side Goods' design came from blending eco-friendliness with modern style. Driven by the brand's commitment to sustainability and fashionable design, I aimed to craft a visual story that reflects these ideals. My research on sustainable design trends and what consumers like guided the creation of a design that combines environmental care with modern sophistication.
Project Duration: The project commenced and concluded in 2023, earning nominations for prestigious awards, including the IDA Gold, Muse Silver Award, and NYX Gold Awards.
Operation Flow: The design of Bright Side Goods ensures a smooth, unified experience across all platforms. From the first encounter on a business card to the website journey, it presents a cohesive brand image. The logo acts as a constant, guiding users through their interaction with the brand, whether online or in-store.
Image Credits: Illustrator Bilan Liu, 2023.