Reserva Das Parkias برانڊ جي سڃاڻپ by Tiago De Albuquerque Sales E Kiemle

Reserva Das Parkias برانڊ جي سڃاڻپ by Tiago De Albuquerque Sales E Kiemle is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2024

Reserva Das Parkias برانڊ جي سڃاڻپ

by Tiago De Albuquerque Sales E Kiemle

Client: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

A' Design Award برونز انعام Winner in گرافڪ Category

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The Design

About Reserva Das Parkias برانڊ جي سڃاڻپ

پارڪياس ريزرو هڪ اهم ماحولياتي منصوبو آهي جيڪو مٽي کي بحال ڪري ٿو، تباهه ٿيل علاقن کي مقامي وڻن سان وري ٻيلو بڻائي ٿو ۽ حياتياتي تنوع کي محفوظ ڪري ٿو. نشانياتي مطالعي جي بنياد تي، ان جو لوگو پارڪيا پينڊولا جي نمائندگي ڪرڻ لاءِ ٺاهيو ويو، جيڪو 40 ميٽر تائين ڊگهو هڪ شاندار وڻ آهي جنهن ۾ پنهنجي ڳاڙهي ٻوٽن جي گولن جي ڪري هڪ منفرد بائيو ڊيزائن آهي جيڪي پينڊولم مان لٽڪن ٿا. انهن حوالن کي مقامي جسماني نقاشي ۽ پنن واري تاج جي جماليات سان گڏ ڪندي، جيڪا برازيل جي ٻيلن جي مقامي ماڻهن جو تاج آهي، پارڪيا جي هڪ نئين نمائندگي پيدا ٿي: تاجدار وڻ، ائٽلانٽڪ ٻيلي جي عظمت

The Recognition

About the A' Design Award برونز انعام

Reserva Das Parkias برانڊ جي سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Reserva Das Parkias برانڊ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Reserva Das Parkias برانڊ جي سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Tags: sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
Production Technology: Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Design Challenge: Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Research: In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Inspiration: Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Project Duration: The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Operation Flow: Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Patents: Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
Team Members: Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Image Credits: Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017