Giao Hang Tiet Kiem برانڊ ڊيزائن by M-N Associates is a highly esteemed winner of the very prestigious 2024 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2024
Giao Hang Tiet Kiem برانڊ ڊيزائن
Client: M — N Associates
A' Design Award چاندي انعام Winner in گرافڪ Category
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The Design
About Giao Hang Tiet Kiem برانڊ ڊيزائن
گياؤ هانگ ٽيٽ ڪيم (GHTK) جي برانڊ ڊيزائن جي تبديلي مستند طور تي ويٽنامي ٽريفڪ ۽ ثقافت جي نمائندگي ڪري ٿي. موٽرسائيڪل جي ڦيٿن ۽ گهٽيءَ جي نقشن کان متاثر ٿي، نئين سر ٺهيل لوگوٽائپ ۽ اعتماد واري مسڪراهٽ جو آئڪون ڊجيٽل انضمام ذريعي خوشي ۽ يقين ڏياري ٿو. متحرڪ ٽائپوگرافي ويٽنام جي شهري منظرنامي جي متحرڪ توانائي کي ظاهر ڪري ٿي، جنهن جو مقصد ڊجيٽل دور ۾ مقامي سامعين سان گونج پيدا ڪرڻ آهي. هي جديد طريقو ورثي کي جديديت سان متوازن ڪري ٿو، ويٽنام جي متحرڪ شهري زندگي جي جوهر کي پڪڙيندي.
The Recognition
About the A' Design Award چاندي انعام
Giao Hang Tiet Kiem برانڊ ڊيزائن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Giao Hang Tiet Kiem برانڊ ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Giao Hang Tiet Kiem برانڊ ڊيزائن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Dimensions & Packaging
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Tags
- branding, logistic, dynamic, vietnam, green, digital
- Production Technology
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Design Challenge
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Research
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Inspiration
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Project Duration
- The project was done within 6 months and was launched officially February 2024
- Operation Flow
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Patents
- © M — N Associates 2024, Vietnam
- Team Members
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Image Credits
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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