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Albella برانڊ جي سڃاڻپ by Elena Gamalova

Albella برانڊ جي سڃاڻپ by Elena Gamalova is a highly esteemed winner of the very prestigious 2024 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


برونزگرافڪ· 2024

Albella برانڊ جي سڃاڻپ

by Elena Gamalova

Client: Villa Albella

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Albella برانڊ جي سڃاڻپ

ولا البيلا جي بصري سڃاڻپ ٽسڪني جي ثقافتي ورثي جي روح کي پيش ڪري ٿي جڏهن ته هڪ اهڙي جڳهه جي تصور کي قبول ڪري ٿي جيڪا ثقافت، تاريخ ۽ اتحاد لاءِ پناهه گاهه طور ڪم ڪري ٿي، فني اظهار، کاڌي جي ڳولا ۽ بين الثقافتي گفتگو جو هڪ متحرڪ مرڪز. ڊزائين روايت کي جديديت سان رواني سان ملائي ٿي. ٻن گلن جي شاخن جو شامل ڪرڻ تنوع جي وچ ۾ اتحاد جي علامت آهي، جيڪو گڏيل تاريخ ۾ جڙيل آهي. ورثي جي تحفظ کان علاوه، هي منصوبو بامعني بين الثقافتي تبادلي ۽ قدر کي فروغ ڏئي ٿو، سڪون ۽ افزودگي جي عزم کي مجسم ڪندي.

The Recognition

About the A' Design Award برونز انعام

Albella برانڊ جي سڃاڻپ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Albella برانڊ جي سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Albella برانڊ جي سڃاڻپ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The visual identity of Villa Albella embodies a harmonious fusion of timeless rural elegance and natural allure. Its strength lies in the seamless integration of Tuscan-inspired aesthetics with modern design principles, evoking a sense of serenity and sophistication. This design not only represents a destination but also encapsulates an experience - an invitation to rejuvenate amidst the tranquility of nature and reconnect with one's inner self.
Dimensions & Packaging
The size may vary because there are different types of communication materials and products.
Tags
visual identity, villa Albella visual identity, logo, illustration
Production Technology
Many materials were used in the creation of the product and package.
Design Challenge
The creative challenge was in seamlessly blending the rich heritage of Tuscany with the new vision of a memorable place of art, culinary exploration, and intercultural dialogue. It required striking a delicate balance between honoring tradition and embracing modernity. Overcoming challenges involved reconciling cultural aspects, and ensuring historical accuracy while meeting contemporary design standards.
Research
The objective was to create a visual identity that honor Tuscany's cultural heritage while reflecting the villa's history and new owners' vision. I used a mixed-methods approach, combining interviews, historical research, and visual and architectural explorations. The research enhanced the villa's appeal to tourists seeking authentic and memorable experiences. It also demonstrated the potential of design to bridge cultural divides and promote heritage preservation in global contexts.
Inspiration
The inspiration for this project stemmed from a profound admiration for Tuscany's cultural richness and a commitment to preserving it. Motivated by a desire to honor the villa's heritage while accommodating the vision of the new owners, for a place that is an asylum of culture, history, and unity. The design drew inspiration from extensive historical research, and a dedication to bridging centuries old tradition with intercultural contemporary dialogue.
Project Duration
The project started in Riparbella in June 2023 and
was completed in Riparbella in September 2023.
Operation Flow
Every aspect of Villa Albella's visual identity is meticulously crafted to enhance the sensory experience. From the intricate patterns adorning textiles to the evocative illustrations depicting the villa's rich history, each element is designed to engage touch, sight, and even smell. The logo, featuring two intertwined floral branches symbolising unity, is elegantly embossed on various surfaces, inviting tactile exploration. Print techniques such as textured paper, laser cutting further amplify the tactile dimension. Together, these design elements create a multi-sensory journey, enriching the experience of Villa Albella.
Patents
Copyrights belong to Elena Gamalova, 2023
Team Members
Creative Director: Elena Gamalova
Designer: Elena Gamalova
Image Credits
Image #1: Elena Gmalova
Image #2: Elena Gamalova
Image #3: Elena Gamalova
Image #4: Elena Gamalova
Image #5: Elena Gamalova

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