Qili عطر by Wang Houcai is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2025

Qili عطر

by Wang Houcai

Client: Banwea Brand Design (Shanghai) Co., Ltd.

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qili عطر

قيلي هڪ فني خوشبوءِ جو برانڊ آهي جيڪو فطرت ۽ اندروني دنيا جي ڳولا ڪري ٿو. ان جو نالو، جنهن جي معنيٰ آهي 'سڀ شيون گڏ رهن ٿيون ۽ سڀ شيون هڪ ٻئي سان ڳنڍيل آهن،' فطرت سان هم آهنگ گڏيل زندگيءَ جي تصور جو اظهار ڪري ٿو. مشرقي فلسفي ۽ جديد جماليات کي هڪ ٻئي ۾ ملائيندي، هي برانڊ پنهنجي گهري ڊزائين جي ٻوليءَ ذريعي صارفين آڏو حواسن ۽ عقليت جو ميلاپ پيش ڪري ٿو. اهو نه رڳو قيلي عطر کي هڪ خاص ظاهري روپ ڏئي ٿو پر شڪل ۾ خوشبوءِ جي برانڊ جي لامحدود اظهار کي پڻ اجاگر ڪري ٿو.

The Recognition

About the A' Design Award چاندي انعام

Qili عطر A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Qili عطر کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Qili عطر هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qili is an artistic fragrance brand that explores nature and inner nature. The brand meansall things coexist and understand inside. expressing the concept of harmonious symbiosis with nature.
The design combines the circle representing sensibility and the square representing rationality. The round bottle cap is paired with the square bottle body, square and round, symbolizing the balance of the two inner forces of reason and sensibility.
Dimensions & Packaging: bottle physical size:
42mm* 42mm* 110mm
Box size:
90mm*90mm*120mm
Tags: Qili perfume, perfume, bottle design, packaging design, the sky is round and the earth is round, philosophy
Production Technology: The bottle cap is made of resin, the bottle body is made of glass, and the outer packaging is a touch-sensitive paper box. Considering the transportation process, we use honeycomb paper as the outermost layer for packaging, which can buffer transportation collisions. At the same time, these materials are very environmentally friendly and can be naturally recycled and degraded.
Design Challenge: The brand concept is to coexist harmoniously with nature. How to convey the connotation of oriental culture is the challenge and goal of the design. We draw inspiration from the philosophy of Round Sky and Square Earth unique to Eastern culture. The "circle" that represents sensibility is combined with the "square" that represents rationality. We consider reducing the use of plastics in the selection and use of materials, which helps reduce resource waste.and environmental pollution
Research: We have walked through the Taklimakan Desert in Xinjiang, Namtso Lake in Tibet, and the Gaoligong Primeval Forest in Yunnan. Every arrival is a journey of fragrance discovery.
By integrating Eastern philosophy and modern aesthetics, and with its unique and profound design language, it presents consumers with a wonderful fusion of senses and rationality. This not only gives qili perfume a unique appearance, but also demonstrates the brand’s infinite expression of fragrance in form.
Inspiration: The design inspiration comes from the Round Sky and Square Earth of oriental culturePhilosophy, it is the oldest philosophical thought in China. It comes from Zengzi's Da Dai Li Ji Zeng Zi Tian Yuan and represents the way of yin and yang. The combination of the two is the balance of yin and yang, hardness and softness, expressing the concept of harmonious symbiosis with nature. The specific geographical names, longitudes and latitudes on the box are our journey of natural discovery.
Project Duration: The project starts in Shanghai on November 2, 2022, and the sales time is October 13, 2023
Operation Flow: Open the bottle cap and press the pump head to use
Team Members: Wang Houcai
Image Credits: Image #1 :wang houcai, QíLI perfume,2024