Morita Wds 2023 نمائشي بوٿ by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in واپاري نمائش فنِ تعمير، اندرون ۽ نمائش ڊيزائن Competition Category.
چانديواپاري نمائش· 2025
Morita Wds 2023 نمائشي بوٿ
Client: HAKUTEN Corporation
A' Design Award چاندي انعام Winner in واپاري نمائش Category
- 20,012
- Verified Award Winner
- Verify Award Status for #162228
The Design
About Morita Wds 2023 نمائشي بوٿ
موريٽا ڊبليو ڊي ايس 2023 هڪ نمائشي بوٿ آهي جيڪو ڏندن جي اوزار ٺاهيندڙ ڪمپني لاءِ ٺاهيو ويو آهي. هي بوٿ 32000 x 15000 x 4500 ملي ميٽر جي ماپ رکي ٿو. هي ڊزائين رڳو پراڊڪٽس نه پر انهن جي پس منظر کي پيش ڪري ٿي. پرزا کولي نمائش لاءِ رکيا ويا آهن، اندروني ميڪانيزم شفاف درين ذريعي ڏيکاريا ويا آهن، ۽ ماپون ظاهر ڪيون ويون آهن ته جيئن ڊزائين جي مقصد کي واضح ڪري سگهجي. ڀتين جا پينل ڊائي ڪٽنگ کان پوءِ بچيل اسڪريپ شيٽ ميٽل مان ٺاهيا ويا آهن. سڄي جوڙجڪ بغير چنبڙائيندڙ مادي جي صرف اسڪريو سان جوڙي وئي آهي، ته جيئن مواد کي ٻيهر استعمال جوڳو بڻائي سگهجي.
The Recognition
About the A' Design Award چاندي انعام
Morita Wds 2023 نمائشي بوٿ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Morita Wds 2023 نمائشي بوٿ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Morita Wds 2023 نمائشي بوٿ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Team Members
- Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
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