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Hwg Campus Lu واٽ ڏيکارڻ جو نظام by Thomas Geissert

Hwg Campus Lu واٽ ڏيکارڻ جو نظام by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


برونزگرافڪ· 2025

Hwg Campus Lu واٽ ڏيکارڻ جو نظام

by Thomas Geissert

Client: Teamgeissert

A' Design Award برونز انعام Winner in گرافڪ Category

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Colors

The Design

About Hwg Campus Lu واٽ ڏيکارڻ جو نظام

مقصد پنهنجي سڃاڻپ ۽ اصليت سان گڏ هڪ نظام ٺاهڻ هو. نشانين ۽ معلومات جي نظام ۾ تنهنڪري هڪ واضح ڊزائين ٻولي آهي ۽ اهو نئين عمارت جي تعميراتي عنصرن کي پڻ شامل ڪري ٿو. رنگن جو تصور واقفيت آسان بنائي ٿو. اهو شاگردن کي ٻاهران (ڪار پارڪ، ڪيمپس) استقبال ۽ معلومات ڏئي ٿو، انهن کي دروازن ڏانهن رهنمائي ڪري ٿو ۽ عمارتن جي اندر گهربل شعبن ۽ سهولتن تائين وٺي وڃي ٿو. ڌيان پڙهڻ جي قابليت، رسائي ۽ سڃاڻپ تي آهي. هڪ اهڙو حل ٺاهيو ويو آهي جيڪو عارضي رجحانن جي پيروي نٿو ڪري، پر شڪل ۽ مادي لحاظ کان پائيدار آهي.

The Recognition

About the A' Design Award برونز انعام

Hwg Campus Lu واٽ ڏيکارڻ جو نظام A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hwg Campus Lu واٽ ڏيکارڻ جو نظام کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hwg Campus Lu واٽ ڏيکارڻ جو نظام ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging
Various dimensions according to the neccessities on-site
Tags
modern, contemporary, reluctant, minimal, plain, timeless
Production Technology
The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge
Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research
A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration
The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration
The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow
The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members
Thomas Geissert
Image Credits
TEAMGEISSERT

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