Langjiu Estate San Pin Festival شراب جي پيڪيجنگ by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2025
Langjiu Estate San Pin Festival شراب جي پيڪيجنگ
Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Langjiu Estate San Pin Festival شراب جي پيڪيجنگ
لانگجيو اسٽيٽ سان پن فيسٽيول بائيجيو لاءِ هڪ پيڪيجنگ ڊيزائن آهي، جيڪو هڪ چيني ڪشيد ٿيل شراب آهي. هن سيٽ ۾ ٻه تصوراتي پراڊڪٽ شامل آهن، جيڪي اسٽيٽ جي ڏينهن ۽ اسٽيٽ جي رات جي موضوعن تي ٻڌل آهن. ٻاهريون دٻو هڪ ٽه-طرفي ڪاغذي نقاشيءَ واري بتيءَ طور پڻ ڪم ڪري ٿو، ۽ اسٽيٽ جي منظرن جون تصويرون بتيءَ جي چوڌاري موجود آهن. جڏهن روشن ڪجي ٿو، ته بتي اسٽيٽ تي منعقد ٿيندڙ رات جي روشنيءَ واري شو جي ياد ڏياري ٿي. هيءَ پيڪيجنگ اسٽيٽ جو هڪ ننڍڙو پينوراما منظر پيش ڪري ٿي، ۽ اها رڳو شراب تي ڌيان ڏيڻ بدران هڪ يادگار شئي پيش ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Langjiu Estate San Pin Festival شراب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Langjiu Estate San Pin Festival شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Langjiu Estate San Pin Festival شراب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
- Dimensions & Packaging
- Width 310mm x Depth 196mm x Height 241mm
- Tags
- the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
- Production Technology
- One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
- Design Challenge
- Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
- Research
- Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
- Inspiration
- The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
- Project Duration
- The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
- Operation Flow
- This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
- Team Members
- Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei
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