Xingshufu Banouet ريسٽورنٽ جي اندروني ڊيزائن

Press Kit

Unique Properties

The positioning of the "Xingshufu Banouet" restaurant in this project is a high-end dining space that mainly integrates Sichuan cuisine. It is an upgraded version of Xingshu Fu Zhen Cui, located at Shanghai Global Financial Center, Shanghai, adjacent to the Jinmao Building and Shanghai Center in Lujiazui. The designer hopes to maximize the value of business through design, drive brand differentiation through design, and create one of the most iconic restaurants in the city.

Dimensions & Packaging

The project covers a total of 680 square meters.

Tags

Interior, Commercial, Natural, Elegant, Oriental elements, Restaurant

Production Technology

The main materials in this project are wood veneer, vintage stainless steel, marble, leather, mirrored stainless steel, mosaic, Malay paint and so on.

Design Challenge

The unchanging space image of traditional catering brands is like a double-edged sword. It is difficult to change in the fast-growing market after the fixed symbols are memorized. The designer redefined the brand space strategy with thousands of stores and thousands of faces, and more precise gene control brought more free space vision, so that change and unchanged won the market and diners.

Research

In view of the characteristics and development trend of catering space design, by analyzing the artistic elements of western Sichuan culture and combining with the brand, we fully explore the characteristics of Bashu culture and art. Starting from its natural scenery, history and humanities and other aspects, on the basis of its decorative functions and humanized practical functions, we explore the integration of Bashu cultural elements into catering space design, so that the catering space has cultural heritage, highlights the spiritual connotation, and realizes unique catering space design.

Inspiration

Method first, strategy first. The starting point of this design strategy is how to create a deep memory point in the hearts of diners by shaping space, and further form a brand. In addition to the objective existence of functions, space also highlights its own personality in terms of form, color, and texture expression. By creating a subject with strong visual appeal in space, completing a crucial step that is memorable.

Project Duration

The project started in February 2023 in Torino and finished in July 2023 in Rimini.

Operation Flow

The brand new visual design accurately controls the change of color brightness, harmoniously matches and makes the space layered. A good space can not only bring people a beautiful visual experience, but also enhance the thematic information of catering brands. The fire that has experienced the changes of the times gives a vivid and interesting emotional accumulation, which also fits in with the atmosphere of the space and is complete with each other.

Patents

Copyrights belong to Haodong liu, 2023.

Image Credits

Image #1: Photographer Haha Lu, Xingshufu Banouet, 2023.
Image #2: Photographer Haha Lu, Xingshufu Banouet, 2023.
Image #3: Photographer Haha Lu, Xingshufu Banouet, 2023.
Image #4: Photographer Haha Lu, Xingshufu Banouet, 2023.
Image #5: Photographer Haha Lu, Xingshufu Banouet, 2023.