Mahjong Lucky Coffee کافي پيڪيجنگ by Wenduan Su

Mahjong Lucky Coffee کافي پيڪيجنگ by Wenduan Su is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.

برونزپيڪيجنگ· 2025

Mahjong Lucky Coffee کافي پيڪيجنگ

by Wenduan Su

Client: Shenzhen Technology Unversity

A' Design Award برونز انعام Winner in پيڪيجنگ Category

14,802

Verified Award Winner

Verify Award Status for #162841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee کافي پيڪيجنگ

ماهجونگ لڪي ڪافي هڪ ڪافي پيڪيجنگ ڊيزائن آهي، جيڪو ماهجونگ کان متاثر آهي، جيڪا هڪ روايتي چيني راند آهي. هر ٿيلهي هڪ مهيني جي ڪافي رکي ٿي، جيڪا ماهجونگ جي ٻن هٿن جي ٽائلن جي برابر آهي. هڪ هٿ کٽيل هٿ جي طور تي ترتيب ڏنل آهي. ٻيو هٿ خريدار پاڻ مڪمل ڪري ٿو، ڇاڪاڻ ته ڪافي جو هر حصو هڪ ٽائل وانگر ڪڍيو ويندو آهي ۽ ان جو نمونو ان وقت تائين اڻڄاتل رهي ٿو جيستائين اهو حصو کوليو نه وڃي. جرئتمند نارنگي ۽ ڳاڙهي رنگ ۽ نوجوانن جهڙي لکت نوجوان گراهڪن کي متوجه ڪن ٿا. ٻه ذائقا پيش ڪيا ويا آهن. هي پيڪيجنگ روزاني جي هڪ عادت کي هڪ راند ۾ تبديل ڪري ٿي.

The Recognition

About the A' Design Award برونز انعام

Mahjong Lucky Coffee کافي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Mahjong Lucky Coffee کافي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Mahjong Lucky Coffee کافي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.