Lucky Bread کاڌي جي پيڪيجنگ by Antonia Skaraki

Lucky Bread کاڌي جي پيڪيجنگ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.

لوههپيڪيجنگ· 2025

Lucky Bread کاڌي جي پيڪيجنگ

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award لوهه انعام Winner in پيڪيجنگ Category

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Verified Award Winner
Verify Award Status for #163794

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Colors

The Design

About Lucky Bread کاڌي جي پيڪيجنگ

هي ڪارپوريٽ تحفو، نئين سال لاءِ نيڪ تمناين جو تحفو، روايت ۽ جديديت کي گڏ ڪري ٿو، جنهن ۾ علامتي نقشن سان سينگاريل هٿ سان ٺهيل ماني شامل آهي، جيڪا ڪريٽ جي ماراٿوس جي ڪاريگر زومپلياسٽرس پاران تخليق ڪئي وئي آهي. هر زيور تبديلي، تحفظ ۽ نئين جنم جهڙين گهرن اميدن کي پيش ڪري ٿو. هي ڊزائين گم ٿيندڙ فن جي شڪل لاءِ خراج تحسين آهي، جيڪا ثقافتي ورثي ۽ اجتماعي اميدن کي هڪ منفرد، پيچيده نقش نگاري واري ماني ۾ سمائي ٿي، جيڪا هڪ فڪرمندي سان تصويري دٻي ۾ رکيل آهي. هي تحفو فن جي جشن ۽ خوشحالي ۽ ڪاميابي جي نيڪ تمناين جي هڪ وسيلي جي طور تي ڪم ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Lucky Bread کاڌي جي پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Lucky Bread کاڌي جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Lucky Bread کاڌي جي پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimensions & Packaging: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Tags: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Production Technology: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Design Challenge: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Research: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiration: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Project Duration: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Operation Flow: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Team Members: 14