Graceful Ode شراب جي پيڪيجنگ by Chengdu Stone Design Co., Ltd

Graceful Ode شراب جي پيڪيجنگ by Chengdu Stone Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2025

Graceful Ode شراب جي پيڪيجنگ

by Chengdu Stone Design Co., Ltd

Client: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner
Verify Award Status for #164157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Graceful Ode شراب جي پيڪيجنگ

Graceful Ode شراب جي پيڪيجنگ جو هڪ سلسلو آهي جيڪو چيني شاعري ۽ خطاطي کان متاثر آهي. ٽي موضوع feng، ya ۽ song جي نالن تي رکيا ويا آهن، جيڪي چيني شاعريءَ جون ٽي درجه بنديون آهن. هر بوتل پنهنجي چيني اکر کي ٽه-طرفي (3D) صورت ۾ کڻي ٿي، جنهن سان گڏ افقي بناوٽون آهن جيڪي چانورن جي ڪاغذ تي خطاطي جي ياد ڏيارين ٿيون ۽ ڇهڻ جي احساس ۾ گهرائي شامل ڪن ٿيون. ڍڪڻ لهرن جهڙين ٽڪرين جي شڪل تي ٺهيل آهي، جنهن جي مٿان ڏندا آهن. رنگ هر موضوع جو انداز مقرر ڪري ٿو: تدريجي فيروزي سائو، گرم بيج ۽ گهرو پيلو. هي سلسلو خانداني ميلاپن، ڪاروباري دعوتن ۽ رسمي جشنن لاءِ موزون آهي.

The Recognition

About the A' Design Award چاندي انعام

Graceful Ode شراب جي پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Graceful Ode شراب جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Graceful Ode شراب جي پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimensions & Packaging: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Tags: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Production Technology: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Design Challenge: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Research: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiration: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Project Duration: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Operation Flow: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Team Members: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou