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Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ by Jeff Wu

Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.


برونزپيڪيجنگ· 2025

Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ

by Jeff Wu

A' Design Award برونز انعام Winner in پيڪيجنگ Category

Colors

The Design

About Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ

گريس فلو پروٽين بوسٽ هڪ بوتل پيڪيجنگ ڊزائن آهي جيڪا نوجوان فٽنيس شوقينن لاءِ ٺاهيل هڪ اعليٰ پروٽين فنڪشنل مشروب لاءِ تيار ڪئي وئي آهي. مائع پروٽين کي هڪدم کولي پي سگهجي ٿو، ان لاءِ پروٽين پائوڊر وانگر ملائڻ جي ضرورت ناهي. مکيه بصري عنصر چيني اکر ”کول“ (ٿڌو) کي برانڊ جي نالي سان لاطيني اکرن ۾ ملائي ٿو، ۽ ٻئي هڪ ٻئي سان مشترڪه اسٽروڪ حصيداري ڪن ٿا. بوتل جي ڳچي هڪ هينڊل جي شڪل ۾ ٺاهيل آهي، ۽ رنگن جي مختلفي مختلف ذائقن کي ظاهر ڪري ٿي. بوتل PET مان اسٽريچ بلو مولڊنگ ذريعي ٺاهي وئي آهي، ۽ هڪ ڌاتوءَ جي رنگ واري گرمي-سکڙيل فلم سموري باڊي کي ويڙهيل رکي ٿي.

The Recognition

About the A' Design Award برونز انعام

Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Grace Flow Protein Boost گھرو مشروب بوتل پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging
1/2length:186.35mm
surface area:28725mm2
stability angle:18.67°
gravity center:69.4mm
Tags
GraceFlow Protein Boost
Production Technology
Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge
This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration
For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration
The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow
Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members
Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits
Design agency:Beijing Perfect Point Design
Design Director:Jeff Wu

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