What Next برانڊ سڃاڻپ by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2025
What Next برانڊ سڃاڻپ
Client: Zero Bureau
A' Design Award چاندي انعام Winner in گرافڪ Category
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- Verified Award Winner
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The Design
About What Next برانڊ سڃاڻپ
آخري بصري نتيجو هڪ علامت کي کڻي ان کي سوال جي نشاني ۾ تبديل ڪرڻ سان حاصل ٿئي ٿو، ان کي هيٺان هڪ ننڍي چورس تي رکي (ان جي مٿان موجود وڏي چورس مان ڪڍيل 1/4 ٽڪر) ۽ ان کي توازن ۾ رهندي هڪ ڍرڪندڙ نقطي تي رکي، عناصرن جي گهٽ ۾ گهٽ ٻيهر ترتيب سان تناؤ جو هڪ بصري احساس پيدا ڪري ٿو. What Next لوگو، ۽ سان گڏ نالو، هڪ طرح سان هڪ تضاد آهي، هڪ سوال ۽ هڪ جواب ٻئي هڪ ئي وقت ۾، رگڙ پيدا ڪري ٿو. پنهنجي طور تي، لوگو-نشاني هڪ سادي، عمدي خاميء ۽ هڪ سڌي رابطي جو وسيلو آهي، ٿوري ڪوشش لڳائي گهڻو پيدا ڪرڻ جي ڪوشش ڪندي.
The Recognition
About the A' Design Award چاندي انعام
What Next برانڊ سڃاڻپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. What Next برانڊ سڃاڻپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. What Next برانڊ سڃاڻپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Dimensions & Packaging
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Tags
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- Production Technology
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Design Challenge
- Breathing life into a business consultancy and giving it an emotional layer.
- Research
- Analysis of peer institutions and companies.
- Inspiration
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Project Duration
- Designed in late 2023.
- Team Members
- Marko Stanojevic
- Image Credits
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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