Hagata Farm Pickles پيڪيجنگ by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2025
Hagata Farm Pickles پيڪيجنگ
Client: Hagata Farm
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Hagata Farm Pickles پيڪيجنگ
ڪلائنٽ جي شخصيت کي ظاهر ڪرڻ لاءِ، لوگو ۾ ڪلائنٽ جي هٿ ۽ ڊائيڪن مولي جا ٻج نقش طور شامل ڪيا ويا آهن. ڍڪڻ تي سائو ڪاغذ ڊائيڪن جي پتي جي نمائندگي ڪري ٿو. سبزي جا رنگ ۽ تازگي نفيس نقطي وارن نمونن ذريعي اظهار ڪيا ويا آهن جيڪي بناوٽ ۽ اونهائي کي ظاهر ڪن ٿا. ڊائيڪن جي سفيديءَ کي نمايان ڪرڻ لاءِ، ليبل جي ڊيزائن کي گھٽ ۾ گھٽ رکيو ويو. ڍڪڻ کي ڍڪيندڙ سائو ڪاغذ پيڪيجنگ ۽ شڪرگزاري جي خط طور پڻ ڪم ڪري ٿو جيڪو پوئين پاسي تي ڇپيل آهي، پيداوار ۽ گراهڪ جي وچ ۾ لاڳاپي کي مضبوط ڪندي.
The Recognition
About the A' Design Award لوهه انعام
Hagata Farm Pickles پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Hagata Farm Pickles پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Hagata Farm Pickles پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
- Dimensions & Packaging
- Width 80 mm,Depth 80 mm,Height 75 mm
- Tags
- Package design , pickles , farmers , Japanese food
- Production Technology
- We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
- Design Challenge
- Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
- Research
- Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
- Inspiration
- The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
- Project Duration
- The project started in 2022 in Niihama City, Ehime Prefecture.
- Operation Flow
- The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
- Image Credits
- #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao
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