Ge Sang Lv Wu گي سانگ لُو وُو by Xiaobing Cheng

Ge Sang Lv Wu گي سانگ لُو وُو by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2025

Ge Sang Lv Wu گي سانگ لُو وُو

by Xiaobing Cheng

Client: Ge Sang Lv Wu

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu گي سانگ لُو وُو

گي سانگ لُو وُو هڪ ڪارپوريٽ لوگو آهي، جيڪو اهڙي برانڊ لاءِ ٺاهيو ويو آهي، جيڪو جبلن ۾ رهندڙ هارين کي پنهنجون پيداوارون جهڙوڪ اَنَّ، چانهه ۽ ڪافي جا داڻا وڪڻڻ ۾ مدد ڪري ٿو. لوگو ۾ گي سانگ گل جو هڪ سادو لڪير وارو نقشو ڏيکاريل آهي، جيڪو هڪ سچي تحفي جي نشاني آهي، ۽ ان کي بادل جهڙي هڪ گرافڪ سان گڏ ملايو ويو آهي. نرم گھمڻي واريون لڪيرون بادلن جي شڪل ۽ پنکڙين جي پکڙجڻ کي ياد ڏياريندڙ آهن. مدھم قدرتي رنگ، جن ۾ ٿورو رنگ گھرو آسماني رنگ گرين ۽ اڇي رنگ سان گڏ شامل آهي، هڪ تازو ۽ پرسڪون اثر پيدا ڪن ٿا. هي نشان گولڊن سيڪشن تي ٻڌل گرڊ تي ويڪٽر گرافڪس جي صورت ۾ ٺاهيو ويو آهي، جنهن ڪري اهو ڪنهن به سائيز ۾ صاف ۽ چٽو رهي ٿو.

The Recognition

About the A' Design Award برونز انعام

Ge Sang Lv Wu گي سانگ لُو وُو A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Ge Sang Lv Wu گي سانگ لُو وُو کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Ge Sang Lv Wu گي سانگ لُو وُو ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng