Joy To Go پيڪيجنگ by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in پيڪيجنگ ڊيزائن Competition Category.
لوههپيڪيجنگ· 2025
Joy To Go پيڪيجنگ
Client: Joy Studio
A' Design Award لوهه انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #165104The Design
About Joy To Go پيڪيجنگ
جوئي ٽو گو فاسٽ فوڊ ڊليوري پيڪيجنگ جوئي نالي هڪ پياري ننڍڙي ڪردار آئي پي کي کاڌي سان ضم ڪري ٿي، سڄي پيڪيج سسٽم ۾ هڪ مربوط ڊيزائن ٺاهي ٿي. اهي دلچسپ عناصر نه رڳو تفريح لاءِ ڊزائين ڪيا ويا آهن پر پيڪيجنگ جي کولڻ جي ميڪانيزم جو اشارو پڻ ڏين ٿا. مثال طور، هيمبرگر جي پيڪيجنگ تي هڪ ڪردار ڏيکاريو ويو آهي جنهن جي مٿي تي هيمبرگر آهي. وڌيڪ هيمبرگر اجزا صرف ان وقت تدريجي طور ڏسي سگهجن ٿا جڏهن استعمال ڪندڙ ڍانچو کولي ٿو. ان کان علاوه، پيڪيجنگ ٻيهر استعمال ڪري سگهجي ٿي، ڇاڪاڻ ته نمونن کي ڦاڙي ڪتاب نشانيون ٺاهي سگهجن ٿيون، جيڪا ماحولياتي شعور کي فروغ ڏيڻ ۾ مدد ڪري ٿي.
The Recognition
About the A' Design Award لوهه انعام
Joy To Go پيڪيجنگ A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Joy To Go پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Joy To Go پيڪيجنگ جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
- Dimensions & Packaging
- Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm - Tags
- Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
- Production Technology
- For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
- Design Challenge
- Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
- Research
- We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
- Inspiration
- To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
- Project Duration
- The project started in April 2024 in Beijing and finished in October 2024 in Beijing
- Operation Flow
- We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
- Team Members
- Du Qingyu
Zhang Jun - Image Credits
- Du Qingyu
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