Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن by Eric Wu

Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن by Eric Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in سافٽويئر ڊيزائن Competition Category.

لوههسافٽويئر· 2025

Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن

by Eric Wu

Client: Seek AI

A' Design Award لوهه انعام Winner in سافٽويئر Category

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The Design

About Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن

سيڪ اي آءِ هڪ ويب ائپليڪيشن آهي جيڪا واپاري استعمال ڪندڙن کي پنهنجي ڊيٽا بابت سولي ٻوليءَ ۾ سوال پُڇڻ جي سهولت ڏئي ٿي. سيڪ اي آءِ قدرتي ٻوليءَ جي سوالن کي وڏن ٻولي ماڊلن ۽ هڪ خاص ايجنٽ فريم ورڪ جي مدد سان SQL ڪوڊ ۾ تبديل ڪري ٿو. هي پليٽ فارم ڊيٽا ويئر هائوسز جهڙوڪ Snowflake, BigQuery ۽ Redshift سان ڳنڍيل آهي. هڪ چيٽ انٽرفيس کي وسعت پذير SQL ايڊيٽر سان گڏ ڪيو ويو آهي، جنهن ڪري هر سوال جي جانچ ۽ سڌارو ڪري سگهجي ٿو. هڪ اسسٽنٽ پينل ايڊيٽر اندر ڪم ۾ مدد ڪري ٿو. صارف بصري نمائشون (visualizations) پڻ ٺاهي سگهن ٿا ۽ سمجهه ۽ ڄاڻ (insights) کي ساٿين سان حصيداري ڪري سگهن ٿا.

The Recognition

About the A' Design Award لوهه انعام

Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Seek AI ڊيٽا اينالائيٽڪس ويب ائپليڪيشن جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seek is a generative AI platform that empowers business users to query their datasets and frees up data teams from ad-hoc requests for analysis. It automatically converts natural language questions into high-quality SQL code. With the efficiency of Seek, data teams are able to focus more on big questions that matter.
Dimensions & Packaging: Seek AI is a web application built with technologies like Next.js, React, and Django. Seek connects to popular data warehouses such as Snowflake, BigQuery, and Redshift. Seek uses a custom agentic AI framework to generate data queries based on natural language questions from the user.
Tags: Generative AI, enterprise application, data analytics
Production Technology: Seek AI utilizes large language models to generate queries.
Design Challenge: The challenge was balancing the precision of a data-driven interface with the freedom of an AI chat bot. Research and practice have shown that an entirely uncontrolled AI chatbot performs poorly on structured data, which has low tolerance for any degree of mistakes. On the other hand, user satisfaction greatly increases when the AI has more perceived autonomy and performs more like humans. The design of Seek AI treats the precise SQL editor as an expandable feature within the chat, while also allowing for the option to engage with it solely. A side AI assistant in the editor itself provides the continuity of AI interaction, while acknowledging that in the technical editor interface, AI becomes an assistant to the precision and lets the user take agency. This approach proves to be highly effective as users are able to freely toggle between the two modes of working and ensure that queries are accurate.
Research: In the design process, I conducted user research with multiple clients who agreed to be design partners. The research focused on how people perceive accuracy and precision in the context of AI-generated data queries. We found that while people ultimately value precision the most (as they claim), user satisfaction was actually less with a system that is more guardrailed to be precise than making errors. With humanized AI systems, users gain satisfaction from responsive engagement with the system, even though the primary function of the system may be productivity and accurate data queries.
Inspiration: I have designed this product with the mindset that data tools should be both accessible and efficient. With the rise of generative AI, we're at a unique intersection in design where complex mental models can easily be explained away by AI. However, AI also runs the risk of simplifying things too much and losing accuracy in the process. As a data-centric software, it is paramount that Seek maintains accuracy and precision alongside any usability improvement brought by AI.
Project Duration: The project is receiving continuous feature updates. The current iteration was has been developed since the beginning of 2024.
Operation Flow: With Seek AI, users can ask questions about their data in natural language, and Seek would generate queries for them. This makes it easier for data professionals to write queries for complex datasets. Additionally, Seek allows users to create visualization or share insights with collaborators.
Team Members: Eric Wu
Image Credits: Image credit: Eric Wu
Video credit: Eric Wu