Wu Yao طرفان Mountain Sea Rare Treasure نٽ گفٽ باڪس انتهائي معتبر 2025 A' Design Award چاندي انعام جو فاتح آهي پيڪيجنگ ڊيزائن مقابلي جي درجي ۾.
چانديپيڪيجنگ· 2025
Mountain Sea Rare Treasure نٽ گفٽ باڪس
Wu Yao طرفان
ڪلائنٽ: Beijing Wuyao Cultural and Creative Co. Ltd.
پيڪيجنگ درجي ۾ A' Design Award چاندي انعام فاتح
تصديق ٿيل ايوارڊ فاتح
ڊزائين #165746 لاءِ ايوارڊ جي حيثيت جي تصديق ڪريوڊزائن
Mountain Sea Rare Treasure نٽ گفٽ باڪس بابت
مائونٽين سِي ريئر ٽريزر (جبل ۽ سمنڊ جو ناياب خزانو) پيڪ ٿيل ميون (نٽس) لاءِ هڪ اعليٰ معيار جو تحفي وارو باڪس آهي. هن باڪس ۾ اٺ ڌاتوءَ جا دٻا آهن، ۽ هر دٻي ۾ ڪنهن مختلف ملڪ يا علائقي جا نٽس موجود آهن. هر دٻي تي ٺهيل تصويرن ۾ برانڊ جي ڪردار کي جبلن ۽ سمنڊن جي روايتي چيني برش واري منظرنگاريءَ سان ملايو ويو آهي. ٻاهريون باڪس گتي مان ٺهيل آهي جنهن تي مصنوعي چمڙو چڙهيل آهي، مٿان چمڙي جو هينڊل ۽ ڪنڊن تي سون سان مڙهيل ڌاتوءَ جا پير لڳل آهن. هاٽ اسٽيمپنگ ذريعي ليڪن ۽ خطاطيءَ کي اُڀريل شڪل ڏني وئي آهي. پاسي ۾ لڳل ڌاتوءَ جو ڪُلف هڪ ئي سادي قدم ۾ باڪس کولي ٿو.
سڃاڻپ
A' Design Award چاندي انعام بابت
Mountain Sea Rare Treasure نٽ گفٽ باڪس A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Mountain Sea Rare Treasure نٽ گفٽ باڪس کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Mountain Sea Rare Treasure نٽ گفٽ باڪس هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
ڊزائن جي پسمنظر
پريس ڪِٽ
ڊزائنر طرفان فراهم ڪيل ڪريڊٽس، ٽيم ميمبرز ۽ ٽيڪنيڪل تفصيلات.
- منفرد خاصيتون
- This gift box combines colors of red, blue, and gold, creating a striking visual impact. It contains eight cans of nuts, each with illustrations that represent both the brand IP and the origin of the nuts. The theme incorporates traditional Chinese brushwork landscape painting, featuring mountainous and oceanic scenes with subtle brand IP characters integrated. The calligraphy, inspired by Clerical Script, while the side pattern design is simplified to enhance the gift box’s refined elegance.
- ماپ ۽ پيڪيجنگ
- 130 mm x 430 mm x 430 mm
- ٽيگ
- Nut, Gift Box, Packaging Design, Premium Gift Box
- پيداواري ٽيڪنالاجي
- The material is made of cardboard as the main body of the gift box, with synthetic leather wrapping and sealing the top, leather handles to increase the delicate sense of touch, corners and details of the box using gold-plated metal feet to prevent the box from being deformed by the impact. The illustration lines and text on the outer box are embossed by hot stamping process, the inner can is made of silver glossy metal, the content is printed on it to realize the frosted glossy texture.
- ڊزائين چيلينج
- This project was a high-end program deployed by the brand in the nut segment, complementing the high-end gift boxes that were missing from the product matrix. The brand pursues packaging with visual impact, which should be able to visually express the content of the product. Based on the positioning of the high-end nut gift box, we thought it was key to de-colorize and de-hyphenate, reducing the color of the brand logo itself and making it more unified with the design.
- تحقيق
- This project perfectly combines the urban landscapes of different regions with brand IP, and through exquisite illustrations and narratives, allows consumers to taste food while also experiencing the customs and traditions of different parts of the world. This gift box not only meets the pursuit of quality by high-end consumer groups, but also creates a unique consumer experience through storytelling packaging design, effectively enhancing the brand's premium ability.
- الهام
- The inspiration of design is to travel with Three Squirrels. In order to be able to show the high quality of the product and the variety of origins. The outer box is styled with a hand-held vintage suitcase as inspiration. The gift box contains 8 jars of different nuts from different countries or regions, and 8 vignettes have been created to incorporate the brand's IP, Three Squirrels, to represent the high quality nuts brought back by Three Squirrels traveling to different regions.
- منصوبي جو عرصو
- The project started in November 2023 in Beijing and finished in January 2024 in Beijing, was produced in July 2024 and officially on sale in September 2024.
- عمل جو فلو
- To ensure the integrity of the picture, the box is opened from the side by a metal locking mechanism. There are no extra complicated steps to open the gift box, and the products can be seen neatly arranged directly after opening the box. Due to the large size of the box, a carrying handle is placed on the top of the box for the user's convenience. In order to minimize the burden on the user, the gift box is supported by high quality cardboard to reduce the weight.
- ٽيم ميمبر
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Boxing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Font Designer: Liu Xin
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