Grandpa Gui چانهه جي پيڪيجنگ by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2025
Grandpa Gui چانهه جي پيڪيجنگ
by Jinxin Liu
Client: Grandpa Gui
A' Design Award برونز انعام Winner in پيڪيجنگ Category
Verified Award Winner
Verify Award Status for #166449The Design
About Grandpa Gui چانهه جي پيڪيجنگ
گرانڊ پا گوئي هڪ هربل چانهه برانڊ لاءِ ٺاهيل چانهه جي پيڪيجنگ ڊزائن آهي. پيڪيجنگ ميٽ خاص ڪاغذ مان ٺهيل آهي، جيڪا پينٽون رنگن سان ڇپيل آهي ۽ ايمبوسنگ سان مڪمل ڪئي وئي آهي. چانهه ۾ شامل جڙي ٻوٽين ۽ گلن جا خاڪا مٿاڇري تي ڏيکاريا ويا آهن. هلڪو رنگن جو پيليٽ پراڊڪٽ جي هلڪي خاصيت کي ظاهر ڪري ٿو. جوڙجڪ روايتي هوائي جهاز واري باڪس ۾ بهتري آڻي ٿي ۽ ان کي روايتي چيني ويڙهڻ واري شڪل سان گڏ ڪيو ويو آهي. ويڙهڻ جو طريقو پيداواري خرچ کي گهٽ رکي ٿو ۽ پيڪيج کي هڪ منفرد ظاهري شڪل ڏئي ٿو.
The Recognition
About the A' Design Award برونز انعام
Grandpa Gui چانهه جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Grandpa Gui چانهه جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Grandpa Gui چانهه جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
- Dimensions & Packaging
- Width 270 mm x Depth 100 mm x Height 95 mm
- Tags
- Packaging, Tea, Chinese Culture, Women, Herbs
- Production Technology
- The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
- Design Challenge
- The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
- Research
- This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
- Inspiration
- This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
- Project Duration
- The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
- Operation Flow
- This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
- Team Members
- Designer: Jinxin Liu
- Image Credits
- Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu
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