Night Tale الاسٽريشن سيريز by Wenxu Zhao

Night Tale الاسٽريشن سيريز by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

لوههگرافڪ· 2025

Night Tale الاسٽريشن سيريز

by Wenxu Zhao

Client: Strawberry Fish Girl

A' Design Award لوهه انعام Winner in گرافڪ Category

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Verified Award Winner
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Colors

The Design

About Night Tale الاسٽريشن سيريز

نائيٽ ٽيل هڪ الاسٽريشن سيريز آهي جيڪا اسٽرابيري فش گرل جي اونهاري جي هڪ رات جي سفر کي بيان ڪري ٿي. هي سيريز فنتاسي ۽ سرريئلزم کي گڏي هڪ اهڙي ڪهاڻي پيش ڪري ٿي، جنهن جو انت کليل آهي. هر منظر ۾ ڪردار کي وڏن جانورن، گلن ۽ ٻوٽن جي وچ ۾ رکيو ويو آهي، جيڪي اندروني خيالن، مقصدن ۽ تجسس جي علامت طور ڪم ڪن ٿا. اهي الاسٽريشنون ڊجيٽل طور تي اعليٰ ريزوليوشن ۾ ٺاهيون ويون آهن، ته جيئن باريڪ تفصيل وڏي سائيز ۾ به واضح رهن. هي ڪم پرنٽس جي صورت ۾، وڏن پروجيڪشنن جي صورت ۾، يا اندروني جاءِ جي ڀتين کي ڍڪيندڙ هڪ اثرائتي انسٽاليشن جي صورت ۾ پيش ڪري سگهجي ٿو.

The Recognition

About the A' Design Award لوهه انعام

Night Tale الاسٽريشن سيريز A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Night Tale الاسٽريشن سيريز کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Night Tale الاسٽريشن سيريز جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
Dimensions & Packaging: 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
Tags: illustration, children's illustration, fantasy, animals, dream world, summer night
Production Technology: The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
Design Challenge: The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
Research: This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.

Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection.
Inspiration: This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
Project Duration: The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
Operation Flow: The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.