Rebrand Next بنيادي ڪم: برانڊنگ by Eluan Araujo

Rebrand Next بنيادي ڪم: برانڊنگ by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2026

Rebrand Next بنيادي ڪم: برانڊنگ

by Eluan Araujo

Client: Ash Studio

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner
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Colors

The Design

About Rebrand Next بنيادي ڪم: برانڊنگ

ڪتاب جو متن: هي منصوبو هڪ بصري سڃاڻپ وارو نظام پيش ڪري ٿو جيڪو هڪ گڏيل ادارتي حوالي سان مختلف نسلن جي وچ ۾ گڏوگڏ رهڻ ۽ تسلسل جي نمائندگي ڪرڻ لاءِ ٺاهيو ويو آهي. تجويز هڪ واضح ۽ ماڊيولر جاميٽري ساخت تي ٻڌل آهي جيڪا بصري هڪجهڙائي کي برقرار رکندي لچڪدار استعمال کي ممڪن بڻائي ٿي. علامت رسمي سادگي کي علامتي گهرائي سان گڏ ملائي ٿي، جيڪا ڪيترن ئي فارميٽن ۽ سامعين جي وچ ۾ موافقت جي اجازت ڏئي ٿي. نتيجو هڪ پائيدار ۽ ڪارآمد سڃاڻپ آهي جيڪا انهن ماحولن لاءِ موزون آهي جن ۾ همعصر اظهار ۽ روايت جي وچ ۾ توازن جي ضرورت هوندي آهي.

The Recognition

About the A' Design Award برونز انعام

Rebrand Next بنيادي ڪم: برانڊنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Rebrand Next بنيادي ڪم: برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Rebrand Next بنيادي ڪم: برانڊنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.