Level پينڊنٽ لئمپ by Alexey Danilin is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in روشنيءَ جون شيون ۽ فڪسچرز ڊيزائن Competition Category.

چانديروشني· 2025

Level پينڊنٽ لئمپ

by Alexey Danilin

Client: Maytoni

A' Design Award چاندي انعام Winner in روشني Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Level پينڊنٽ لئمپ

ليول (Level) پينڊنٽ لئمپن جو هڪ مجموعو آهي جيڪو اندروني روشنيءَ لاءِ ڊزائين ڪيو ويو آهي. هن مجموعي ۾ ٿورو مختلف شڪلين وارا ٽي ماڊل شامل آهن. هر لئمپ هڪ ڌاتوءَ جي فريم تي ٺهيل آهي جيڪو عمودي نقش و نگار سان گڏ گھڻ-سطحي عنبري رنگ جي شيشي جي عنصرن کي جهليندو آهي. اهي شڪليون سج لٿي مهل شهر جي ڪاروباري مرڪز جي پاڇولي جي يادگيري ڏيارين ٿيون. هر ماڊل ۾ ٻه ايل اِي ڊي (LED) روشنيءَ جا ذريعا استعمال ٿيل آهن. هيٺيون ذريعو ڪمري جي ڪارآمد حصن کي روشن ڪري ٿو. مٿيون ذريعو شيشي کي روشن ڪري ٿو ۽ ان جي مٿاڇري تي عڪس پيدا ڪري ٿو. اهي ٽئي ماڊل گڏجي وڏين ترتيبن ۾ ملائي سگهجن ٿا.

The Recognition

About the A' Design Award چاندي انعام

Level پينڊنٽ لئمپ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Level پينڊنٽ لئمپ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Level پينڊنٽ لئمپ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The silhouette of the landscape of the metropolis in the rays of sunset is created due to the forms, materials and light properties. The lamps consist of multi-level glass forms, which in the composition create an image of the silhouette of the business center of the city, consisting of skyscrapers. Light scenarios were specially thought out so that the lower light source illuminates the functional areas of the interior, and the upper light source illuminates glass forms and creates glare and play of light on them. A vertical ornament was created on these elements to emphasize associations with early 20th century architecture. It is easy to create compositions from lamps from a large number of these products, and they will look airy thanks to translucent glass.
Dimensions & Packaging: Pendant lamp, armature color brass, color temperature 3000 K, IP protection IP 20, scattering angle 120 °, voltage AC 220-240 V, luminous flux 1450 lm.
Tags: alexey danilin, maytoni, pendant lamp, design, lighting, level, lamp
Production Technology: The collection of pendant lights is created from three models each with slightly different shapes. The basis of the lamps is a metal frame, on which amber glasses with a vertical ornament are attached. The models have two LED light sources: Lower to illuminate the functional areas of the space and Upper to illuminate the glass, as well as to emphasize its quality and decorative properties. LED lights are made with a warm color temperature to emphasize the shades of amber glass. You can create different compositions for the interior from three models. The height of the wire is 3000 mm and it can be changed.
Design Challenge: The study of archival photographs of megacities of the early 20th century, and the study of the properties of light at sunset, yielded great results, but showed the need for additional research on glass ornaments to understand how it affects the formation of glare and chiaroscuro. After that, it was decided to use a second additional light source to illuminate decorative glass elements. In particular, it was decided to use a vertical ornament, which fit the meaning of the lamps and did not interfere with the perception of its general silhouette.
Research: In order to create an image of the silhouette of a metropolis in the rays of sunset, it was necessary to come up with forms, technologies and materials that would best convey the creative idea of the project. The first task was to study the images of the silhouette of the business center of the city, to find patterns of forms. It was necessary to understand what unites them. For this, hundreds of photographs of megacities of the early 20th century were viewed at sunset. In addition, after choosing glass as the main material for the models, it was necessary to study the properties of glass and LED light sources in order to arrange them in the most successful way with a successful luminous flux and color temperature.
Inspiration: Unfortunately, people often forget about their first impression and emotions. That is why a collection was created to emphasize the beauty of familiar places. For example, many people live in modern megacities, and they are initially impressed by modern architecture and urban landscape, but then it becomes familiar to them. The Level collection conveyed the beauty spirit of the big city. This was done thanks to multi-level glass elements, vertical ornament and amber glass, the color of sunrise. Three suspended lamps with different shapes create a general composition reminiscent of New York at the beginning of the 20th century, with its famous skyscrapers from the time of Art Deco and the great Gatsby.
Project Duration: The project started in January 2023 in Moscow and finished in January 2024 in Moscow, and was exhibited in Interlight in September 2024.
Operation Flow: The lamps have a bright design, but at the same time consist of rather simple shapes and restrained ornament. Thanks to this, they can be used in a wide variety of interior styles. Due to their similar shapes, pendant lights can be combined into different compositions. They can be placed in the dining room, above the bar, above the bedside table, or even create a large composition in the stair flight.
Team Members: Lead designer: Alexey Danilin, Engineer: Nikita Morozov, Product manager: Elena Slivka, Assistant product manager: Anastasia Orlova, Brand Director Natalia Danilova, Brand manager Valeria Putz, Art Director Kristina Bushueva, Photographer Pavel Dunaev.
Image Credits: Image #1: Maytoni brand photographer Pavel Dunaev, 2024, image #2: Maytoni brand photographer Pavel Dunaev, 2024, image #3: Maytoni brand photographer Pavel Dunaev, 2024, image #4: Maytoni brand photographer Pavel Dunaev, 2024, image #5: Maytoni brand photographer Pavel Dunaev, 2024.