Kanade Japanese بنيادي ڪارج: پيڪيجنگ by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.
چانديپيڪيجنگ· 2025
Kanade Japanese بنيادي ڪارج: پيڪيجنگ
by Yuko Takagi
A' Design Award چاندي انعام Winner in پيڪيجنگ Category
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The Design
About Kanade Japanese بنيادي ڪارج: پيڪيجنگ
ڪتاب جو متن: ڪناڊي، هڪ اعليٰ درجي جي جاپاني ڪرافٽ شراب، لاءِ پيڪيجنگ ڊيزائن روايتي جماليات مان اخذ ڪري ٿي ته جيئن پيداوار جي سٺي، قدرتي ذائقي کي ظاهر ڪري سگهجي. هم آهنگي جي تصور کان متاثر ٿي، ڊيزائن چمڪدار ريشن سان گڏ خاص واشي ڪاغذ استعمال ڪري ٿي، جيڪا ميٽ ۽ نازڪ چمڪ جي وچ ۾ فرق پيدا ڪري ٿي ته جيئن هڪ محسوس ٿيندڙ، هٿراڌو احساس پيدا ٿئي. واٽر ڪلر تصويرون ۽ هٿ سان لکيل خطاطي هٿراڌو تاثر کي وڌائين ٿيون، جڏهن ته هڪ خاص ٽائيپ فيس هڪ جديد پر ثقافتي طور تي جڙيل سڃاڻپ شامل ڪري ٿي. نتيجو اهڙي پيڪيجنگ آهي جيڪا عالمي ڪشش لاءِ روايت ۽ همعصر حساسيت جي وچ ۾ پل جو ڪم ڪري ٿي.
The Recognition
About the A' Design Award چاندي انعام
Kanade Japanese بنيادي ڪارج: پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Kanade Japanese بنيادي ڪارج: پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Kanade Japanese بنيادي ڪارج: پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
- Dimensions & Packaging
- 700ml
- Tags
- #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
- Production Technology
- The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
- Design Challenge
- Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
- Research
- We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
- Inspiration
- The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
- Project Duration
- 1 year, Tokyo
- Operation Flow
- Consumed neat, on the rocks, or in cocktails.
- Patents
- Yuko Takagi
- Image Credits
- Yuko Takagi
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