Coffee Wave ڪافي بيگ by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2025
Coffee Wave ڪافي بيگ
Client: Kyma Coffee Grinder’s
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
- Verify Award Status for #168188
The Design
About Coffee Wave ڪافي بيگ
ڪافي ويو فلٽر ڪافي جي پيڪيجنگ هڪ اهڙو ڊزائين پيش ڪري ٿي جيڪو نظر کي پڪڙي ٿو، خاص طور تي نوجوان سامعين جي وچ ۾. حقيقت کان پري جماليات کان متاثر، اهو ڪارو ۽ اڇا عناصر کي گڏ ڪري ٿو جرئتمند رنگ-بلاڪنگ ٽيڪنڪ سان هڪ مخصوص بصري ترتيب ٺاهڻ لاءِ. تضاد ۽ متحرڪ تفصيلن جو ميلاپ پيڪيجنگ کي هڪ متحرڪ احساس ڏئي ٿو، ان کي بصري طور تي وڌيڪ دلڪش بڻائي ٿو. هي ڊزائين طريقو صارفين سان رابطو پيدا ڪرڻ جو مقصد رکي ٿو، انهن کي برانڊ ۽ ان جي سڃاڻپ کي ڳولڻ جي دعوت ڏئي ٿو.
The Recognition
About the A' Design Award برونز انعام
Coffee Wave ڪافي بيگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Coffee Wave ڪافي بيگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Coffee Wave ڪافي بيگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
- Dimensions & Packaging
- Width 98mm x Depth 60mm x Height 180mm
- Tags
- coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
- Production Technology
- The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
- Design Challenge
- The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
- Research
- The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
- Inspiration
- The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
- Project Duration
- The project started in April 2022 in Athens and finished in November 2023 in Athens.
- Operation Flow
- The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
- Team Members
- Kornilios Nikolaidis, Andromachi Kakava
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