Castanea Nectar شهد جي پيڪيجنگ by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in پيڪيجنگ ڊيزائن Competition Category.
برونزپيڪيجنگ· 2025
Castanea Nectar شهد جي پيڪيجنگ
Client: Kyiv Academy of Applied Arts
A' Design Award برونز انعام Winner in پيڪيجنگ Category
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The Design
About Castanea Nectar شهد جي پيڪيجنگ
ڪاسٽينيا نيڪٽار (Castanea Nectar) هڪ پيڪيجنگ ڊيزائن آهي، جيڪا شاهبلوط (چيسٽ نٽ) جي شهد لاءِ ٺاهي وئي آهي. واٽرڪلر آرٽ ٽيڪنڪ ذريعي شاهبلوط جي گلن ۽ پنن جي هلڪائي ۽ نزاڪت کي ظاهر ڪيو ويو آهي. لوگو ۾ نرم ۽ ٿورو گاڏهو نظر ايندڙ لڪيرون استعمال ڪيون ويون آهن، جيڪي شاهبلوط جي شهد جي گھاٽائي ۽ مالدار خصوصيت جو اظهار ڪن ٿيون، جڏهن ته سخت ۽ پختيون شڪليون شاهبلوط جي وڻ جي مضبوطي کي ياد ڪرائينديون آهن. لوگو جي عناصرن کي هڪ ننڍڙي مک (بي) ذريعي پاڻ ۾ ڳنڍيو ويو آهي. شهد کي 250 گرام جي شيشي جي بوتل ۾ پيش ڪيو ويو آهي، جنهن تي 125 کان 55 ملي ميٽر جو ليبل لڳل آهي، ۽ ان کي 85 x 85 x 110 ملي ميٽر جي هڪ باڪس ۾ رکيو ويو آهي. هي ڊيزائن شاهبلوط جي وڻ ڏانهن اشارو ڪري ٿو، جيڪو ڪيف (Kyiv) شهر جو سائو ۽ سرسبز نشان سمجهيو وڃي ٿو.
The Recognition
About the A' Design Award برونز انعام
Castanea Nectar شهد جي پيڪيجنگ A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Castanea Nectar شهد جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Castanea Nectar شهد جي پيڪيجنگ ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Dimensions & Packaging
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Tags
- Logo, gift, pattern, organic product
- Production Technology
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Design Challenge
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Research
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Inspiration
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Project Duration
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Operation Flow
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Image Credits
- Implementation, idea, design Inna Kovalenko
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