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Grovehood Collective برانڊنگ by Cansu Dagbagli Ferreira

Grovehood Collective برانڊنگ by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.


چانديگرافڪ· 2025

Grovehood Collective برانڊنگ

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award چاندي انعام Winner in گرافڪ Category

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The Design

About Grovehood Collective برانڊنگ

گروو هوڊ ڪليڪٽو نيدرلينڊس ۾ شفاف ايڪسٽرا ورجن زيتون جي تيل جو برانڊ ٺاهڻ لاءِ ڌرتي دوست بوٽڪ فارمز سان ڀائيواري ڪري ٿو. بصري سڃاڻپ روايت ۽ جديديت ۾ توازن رکي ٿي، اصليت ۽ سراغ لڳائڻ جي صلاحيت تي زور ڏئي ٿي. ڪسٽم ڪٽ تفصيلن ۽ نفيس ٽائپوگرافي سان پراڻي دور کان متاثر ليبل هنرمندي جي عڪاسي ڪري ٿو ۽ زيتون جي اصليت جا سڀ تفصيل ڏيکاري ٿو. مدارن سان زيتون جي علامت انهن خانداني فارمز جي وقف کي عزت ڏئي ٿي جن جي دنيا هن ميوي جي چوڌاري ڦري ٿي، جڏهن ته زميني رنگن جو پيليٽ پيداوار جي قدرتي اصليت کي نمايان ڪري ٿو، هڪ هڪجهڙي پيڪنگ سسٽم ٺاهيندي.

The Recognition

About the A' Design Award چاندي انعام

Grovehood Collective برانڊنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Grovehood Collective برانڊنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Grovehood Collective برانڊنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging
500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags
olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge
Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research
A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration
The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration
Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow
First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.

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