Amores بيوٽي لائونج by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.
چانديگرافڪ· 2025
Amores بيوٽي لائونج
Client: A4 Design House
A' Design Award چاندي انعام Winner in گرافڪ Category
Verified Award Winner
Verify Award Status for #169511The Design
About Amores بيوٽي لائونج
اموريس، دبئي ۾ هڪ پريميئم بيوٽي لائونج آهي، جيڪا برانڊ جي سڃاڻپ ذريعي نفاست ۽ خوبصورتي کي ظاهر ڪري ٿي، جيڪا جديديت کي ثقافتي ورثي سان ملائي ٿي. مختلف گراهڪن کي متوجهه ڪرڻ لاءِ ڊزائين ڪيل، خاص طور تي شريف اماراتي عورتن تي ڌيان ڏيڻ سان، ان جي بصري ٻولي ڪلاسيڪي خوبصورتي صنعت جي عنصرن جهڙوڪ آئينو، ڪنگھي، تاج ۽ قينچي مان ورتل آهي، جن کي ونٽيج انداز ۾ نئين تشريح سان پيش ڪيو ويو آهي. عربي فن تعمير ۽ خليج واري علاقي جي نقشن جهڙوڪ کجيءَ جا وڻ ۽ غزال کان متاثر ٿي، هي سڃاڻپ نفاست ۽ روايت کي ظاهر ڪري ٿي. زميني رنگن جو پيليٽ متحده عرب امارات جي منظرنامي کي ظاهر ڪري ٿو، جڏهن ته هڪ خاص لوگو ٽائپ سڀني رابطي جي نقطن تي نسائيت کي وڌائي ٿو.
The Recognition
About the A' Design Award چاندي انعام
Amores بيوٽي لائونج A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Amores بيوٽي لائونج کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Amores بيوٽي لائونج هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions.
- Dimensions & Packaging
- Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.
- Tags
- branding, brand identity, identity design, logo design, visual language
- Production Technology
- Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line.
- Design Challenge
- The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit.
- Research
- Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.
To achieve this vision, a dynamic approach was adopted in the visual identity design. - Inspiration
- Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
- Project Duration
- The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025.
- Operation Flow
- Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designer: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Photographer: Ali Moradi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani - Image Credits
- Photographer Ali Moradi, Amores, 2024.
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