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Hocking Hills ويب ڊزائين by Cansu Dagbagli Ferreira

Hocking Hills ويب ڊزائين by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award برونز انعام in انٽرفيس، تعامل ۽ صارف تجربو ڊيزائن Competition Category.


برونزانٽرفيس· 2025

Hocking Hills ويب ڊزائين

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award برونز انعام Winner in انٽرفيس Category

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Verified Award Winner

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The Design

About Hocking Hills ويب ڊزائين

Hockinghills.com جي نئين سر ڊزائننگ فطرت جي رهائش ۽ ٻاهرين سرگرمين لاءِ هڪ منظم ۽ جديد بُڪنگ پليٽ فارم متعارف ڪرائي ٿي. وضاحت ۽ استعمال کي ترجيح ڏيندي، اپڊيٽ ٿيل ڊزائين هڪ minimalist انداز رکي ٿي جيڪا Hocking Hills جي قدرتي خوبصورتي کي نمايان ڪري ٿي. هڪ بهتر ڪيل يوزر انٽرفيس، بهتر ڪيل نيويگيشن، ۽ 100 کان وڌيڪ ڪسٽم آئڪنز جو سيٽ رسائي ۽ ڪارڪردگي کي وڌائي ٿو. نتيجو هڪ مربوط ۽ دلچسپ ڊجيٽل تجربو آهي جيڪو سفر جي منصوبه بندي کي آسان بڻائي ٿو، جڏهن ته برانڊ جي فطرت، ڪميونٽي، ۽ بيحد ڳولا لاءِ وقف رهڻ سان سچو رهي ٿو.

The Recognition

About the A' Design Award برونز انعام

Hocking Hills ويب ڊزائين A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Hocking Hills ويب ڊزائين کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Hocking Hills ويب ڊزائين ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging
Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags
website, travel, outdoors, icon design, user interface
Production Technology
The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge
Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research
According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration
The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration
1 year from June 2023 to June 2024
USA and France
Operation Flow
Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.

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