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Forma چيئر by Jaewoo Choi

Forma چيئر by Jaewoo Choi is a highly esteemed winner of the very prestigious 2025 A' Design Award لوهه انعام in فرنيچر ڊيزائن Competition Category.


لوههفرنيچر· 2025

Forma چيئر

by Jaewoo Choi

Client: Jae Choi

A' Design Award لوهه انعام Winner in فرنيچر Category

Colors

The Design

About Forma چيئر

فارما ھڪ اھڙي چيئر آھي جيڪا ٻوٽائين ٽيننگ ٿيل چمڙي، ايم ڊي ايف ۽ اسٽيل مان جوڙيل آھي. ان جي شڪل گھوڙي جي زين جي خاڪي کي نئين نموني ۾ پيش ڪري ٿي. چمڙي کي ويٽ مولڊنگ ذريعي شڪل ڏني وئي آھي، جيڪا چمڙي جي ڪم ڪرڻ جي قديم ترين ٽيڪنيڪن مان ھڪ آھي، جيڪا مضبوط ۽ پائيدار شڪلون تخليق ڪري ٿي. ويٽ مولڊنگ نرم ۽ سخت حصن جي وچ ۾ نرم لاڳاپا پيدا ڪرڻ جي اجازت ڏئي ٿي، جنھن ڪري ھي چيئر آرام ۽ سھارو ٻئي مھيا ڪري ٿي. فارما جي ويڪر 560 ملي ميٽر، اونھائي 605 ملي ميٽر ۽ اوچائي 670 ملي ميٽر آھي. ھي ڊزائن روايتي زين سازي جي ھنر کي جديد فرنيچر سان ھم آھنگ ڪري ٿو.

The Recognition

About the A' Design Award لوهه انعام

Forma چيئر A' Design Award لوهه انعام جو کٽيندڙ آهي، معزز اعتراف جيڪو انهن سٺين ڊيزائنن کي ڏنو وڃي ٿو جيڪي چڱيءَ طرح ڊزائين ڪيل تخليقن کان متوقع پيشه ورانه ۽ صنعتي گهرجون پوريون ڪن ٿيون. لوهه جا کٽيندڙ پنهنجي خالقن جي وڏي مهارت، اعليٰ ماهري، ماهرانه سمجھ ۽ تخليقي صلاحيت ڏيکارين ٿا. Forma چيئر کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پياري تخليق هوندو جيڪو عملي ۽ جدت وارو آهي. هي ڊيزائن جنهن A' Design Award لوهه انعام کٽيو آهي، صنعت جا بهترين طريقا گڏ ڪري ٿو ۽ علم ۽ صلاحيت سان ڳنڍيل قابل ٽيڪنيڪل خاصيتون رکي ٿو. Forma چيئر جي سنجيدگيءَ ڪري عزت ڪئي وڃي ٿي ۽ اهو زندگيءَ جي معيار ۾ بهتري آڻڻ لاءِ ٺاهيل آهي جيڪا دنيا کي بهتر جڳهه بڻائڻ ۾ مدد ڪري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Forma reinterprets the timeless silhouette of a horse’s saddle through the technique of wet molding to shape leather into intricate, structured forms. This method enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.
Dimensions & Packaging
Materials: Vegetable Tanned Leather / MDF / Steel
Dimensions: Width 560 mm x Depth 605 mm x Height 670mm
Tags
Leatherworking, Wet Molding, Material Exploration, Chair, Experimental Furniture Design
Production Technology
Since early civilization, leather has been valued for its versatility, offering both comfort and protection. Wet molding, one of the oldest leatherworking techniques, remains a vital method for shaping leather into structured, durable forms. Forma employs this technique to fuse soft and rigid elements with fluidity, achieving structural refinement. By leveraging this process, the design not only preserves traditional craftsmanship but also explores new possibilities in material adaptation and contemporary fabrication techniques.
Design Challenge
Wet molding is a centuries-old technique, yet its potential within contemporary design remains largely underexplored. This project challenges conventional applications by experimenting with new shaping methods, testing leather’s adaptability, and refining its structural possibilities. Through material-driven research, it seeks to expand the boundaries of craftsmanship, integrating traditional leatherworking techniques with adaptive design solutions.
Research
This project investigates the potential of wet molding through hands-on experimentation, analyzing the material’s flexibility and structural limitations. By studying how leather responds to manipulation, the research informs the development of innovative forms and explores new possibilities in furniture applications. Pushing the boundaries of this traditional craft, the study bridges material experimentation with material-driven design, redefining leather’s role in modern fabrication.
Inspiration
Forma is rooted in a deep appreciation for the transformation of raw materials through time-honored craftsmanship. Inspired by the evolution of saddlery, the project reinterprets traditional processes for new creative applications by examining how wet molding—a technique integral to equestrian gear—can be adapted for contemporary design. The interplay of structure and fluidity found in saddlery serves as the foundation for a piece that honors heritage craftsmanship while embracing design refinement.
Project Duration
The project started in January 2023 in Providence, Rhode Island, and was completed in May 2023.
Operation Flow
Designed to offer both function and sculptural presence, Forma’s structured yet fluid form allows it to serve as a seat while also acting as a statement piece. The careful balance of soft and rigid elements provides both comfort and support, making it a versatile addition to various interior spaces.
Image Credits
Image #1: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #2: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #3: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #4: Creator Jaewoo(Jae) Choi, Forma, 2023.

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